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Report NEP-MKT-2011-05-24
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Han, Sungill & Chung, Chanjin & Suh, Daeseok, 2011, "Generic Advertising in Concentrated and Differentiated Agricultural Markets," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association, number 103739, DOI: 10.22004/ag.econ.103739.
- Penn, Jerrod & Staley, Daniel & Smith, Chaquenta & Saghaian, Sayed H., 2011, "Food Commercials and Kids: Characterizing Advertising Content of Children's Online Television Programs," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association, number 103621, DOI: 10.22004/ag.econ.103621.
- Rhodes, Charles, 2010, "Assessing the Impact of Carbonated Soft-Drink Marketing Practices on U.S. Consumers," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado, Agricultural and Applied Economics Association, number 61713, Jul, DOI: 10.22004/ag.econ.61713.
- Hu, Wuyang & Woods, Timothy A. & Bastin, Sandra, , "Consumer Willingness to Pay for Value-Added Blueberry Products: A Payment Card Approach," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association, number 103444, DOI: 10.22004/ag.econ.103444.
- Xie, Jing & Gao, Zhifeng & Zhao, Xin & Swisher, Marilyn E., 2011, "The Impact of Country of Origin Label on Consumers' Willingness-to-Pay for Organic Food," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association, number 103462, DOI: 10.22004/ag.econ.103462.
- Larson, Ronald B. & Rana, Kulmani, 2011, "Consumer Support for Food Tracing with RFID Technology," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association, number 103672, DOI: 10.22004/ag.econ.103672.
- Gao, Zhifeng & Yu, Xiaohua, 2011, "A Two-Stage Choice Experiment Approach to Elicit Consumer Preferences," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association, number 103472, DOI: 10.22004/ag.econ.103472.
- Franken, Jason R.V. & Parcell, Joseph L. & Tonsor, Glynn T., , "Consumers’ Willingness-to-Pay for Retail Branded Beef Products with Bundled Attributes," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association, number 103609, DOI: 10.22004/ag.econ.103609.
- Zheng, Yue & Peterson, Hikaru Hanawa & Li, Xianghong, 2011, "Consumer Preferences for Attributes of Organic Processed Foods: The Case of Soymilk In the United States," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association, number 103737, Jul, DOI: 10.22004/ag.econ.103737.
- Park, Timothy A. & Mishra, Ashok K. & Wozniak, Shawn J., 2011, "Farm Operator Benefits from Direct Marketing Strategies: How Does Local Food Impact Farm Financial Performance?," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association, number 103756, DOI: 10.22004/ag.econ.103756.
- Dentoni, Domenico & Tonsor, Glynn T. & Calantone, Roger J. & Peterson, H. Christopher, 2011, "Who Provides Information Matters: The Role of Source Credibility on US Consumers’ Beef Brand Choices," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association, number 103657, Jul, DOI: 10.22004/ag.econ.103657.