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Testing Promotions In Different Markets Is Essential

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  • Larson, Ronald B.

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Suggested Citation

  • Larson, Ronald B., 1994. "Testing Promotions In Different Markets Is Essential," Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada 279600, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    • Handle: RePEc:ags:rr6394:279600
    DOI: 10.22004/ag.econ.279600
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    File URL: https://ageconsearch.umn.edu/record/279600/files/rrp-nec63-1994-0014.pdf
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    References listed on IDEAS

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    1. Fred J. Prochaska & R. A. Schrimper, 1973. "Opportunity Cost of Time and Other Socioeconomic Effects on Away-From-Home Food Consumption," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 55(4_Part_1), pages 595-603.
    2. Meloy, Margaret G. & McLaughlin, Edward W. & Kramer, Carol S., 1988. "Consumer Segmentation Analysis of Grocery Coupon Users," Research Bulletins 183638, Cornell University, Department of Applied Economics and Management.
    3. Goodwin, Barry K., 1992. "An Analysis Of Factors Associated With Consumers' Use Of Grocery Coupons," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 17(01), pages 1-11, July.
    4. Boehm, William T., 1975. "The Household Demand For Major Dairy Products In The Southern Region," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 7(2), pages 1-10, December.
    5. Paul E. Green & Ronald E. Frank & Patrick J. Robinson, 1967. "Cluster Analysis in Test Market Selection," Management Science, INFORMS, vol. 13(8), pages 387-400, April.
    6. Mehta, Jatinder S. & Narasimham, Gorti V. L. & Swamy, Paravastu A. V. B., 1978. "Estimation of a dynamic demand function for gasoline with different schemes of parameter variation," Journal of Econometrics, Elsevier, vol. 7(3), pages 263-279, April.
    7. repec:cup:jagaec:v:7:y:1975:i:02:p:187-196_01 is not listed on IDEAS
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