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Consumer Segmentation Analysis of Grocery Coupon Users

Author

Listed:
  • Meloy, Margaret G.
  • McLaughlin, Edward W.
  • Kramer, Carol S.

Abstract

No abstract is available for this item.

Suggested Citation

  • Meloy, Margaret G. & McLaughlin, Edward W. & Kramer, Carol S., 1988. "Consumer Segmentation Analysis of Grocery Coupon Users," Research Bulletins 183638, Cornell University, Department of Applied Economics and Management.
    • Handle: RePEc:ags:cudarb:183638
    DOI: 10.22004/ag.econ.183638
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    File URL: https://ageconsearch.umn.edu/record/183638/files/Cornell-Dyson-rb8817.pdf
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    Cited by:

    1. Larson, Ronald B., 1994. "Testing Promotions In Different Markets Is Essential," Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada 279600, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    2. Padberg, Daniel I. & Caswell, Julie A., 1990. "Toward A More Comprehensive Theory Of Food Labeling," Working Papers 115911, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.

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