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An Analysis Of Factors Associated With Consumers' Use Of Grocery Coupons


  • Goodwin, Barry K.


A conceptual model of grocery coupon usage is developed and maximum likelihood estimates of a Tobit model are used to assess the influence of several economic and demographic variables on consumers' use of grocery coupons. Specific factors considered include income, age, household size, race, education, shopping practices, and size and composition of grocery transactions. The analysis includes a combination of scanner and survey data collected from 1,047 consumers. Results confirm strong effects for household size, race, shopping practices, and size and composition of grocery transactions.

Suggested Citation

  • Goodwin, Barry K., 1992. "An Analysis Of Factors Associated With Consumers' Use Of Grocery Coupons," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 0(Number 1), pages 1-11, July.
  • Handle: RePEc:ags:jlaare:30728

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    Cited by:

    1. Diansheng Dong & Harry M. Kaiser, 2005. "Coupon Redemption and Its Effect on Household Cheese Purchases," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(3), pages 689-702.
    2. Ron Cronovich & Rennae Daneshvary & R. Keith Schwer, 1997. "The determinants of coupon usage," Applied Economics, Taylor & Francis Journals, vol. 29(12), pages 1631-1641.
    3. Ephraim Nkonya & Ted Schroeder & David Norman, 1997. "Factors Affecting Adoption Of Improved Maize Seed And Fertiliser In Northern Tanzania," Journal of Agricultural Economics, Wiley Blackwell, vol. 48(1-3), pages 1-12.
    4. repec:eee:ijrema:v:34:y:2017:i:2:p:553-571 is not listed on IDEAS
    5. repec:eee:jouret:v:84:y:2008:i:3:p:297-307 is not listed on IDEAS
    6. Song Zan Chiou-Wei, 2004. "The determinants of direct mail coupon usage revisited: Evidence from count panel data models," Agribusiness, John Wiley & Sons, Ltd., vol. 20(2), pages 189-200.

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    Consumer/Household Economics; Marketing;


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