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An Empirical Investigation of the Relationship between Coupons and Market Shares of National Brand and Private Label Food Products: an Easi Demand System Approach

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  • Meloyan, Artak
  • Bakhtavoryan, Rafael

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  • Meloyan, Artak & Bakhtavoryan, Rafael, 2017. "An Empirical Investigation of the Relationship between Coupons and Market Shares of National Brand and Private Label Food Products: an Easi Demand System Approach," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258226, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea17:258226
    DOI: 10.22004/ag.econ.258226
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    References listed on IDEAS

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    1. Diansheng Dong & Harry M. Kaiser, 2005. "Coupon Redemption and Its Effect on Household Cheese Purchases," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(3), pages 689-702.
    2. Berndt, Ernst R & Savin, N Eugene, 1975. "Estimation and Hypothesis Testing in Singular Equation Systems with Autoregressive Disturbances," Econometrica, Econometric Society, vol. 43(5-6), pages 937-957, Sept.-Nov.
    3. Aviv Nevo & Catherine Wolfram, 2002. "Why Do Manufacturers Issue Coupons? An Empirical Analysis of Breakfast Cereals," RAND Journal of Economics, The RAND Corporation, vol. 33(2), pages 319-339, Summer.
    4. Goodwin, Barry K., 1992. "An Analysis Of Factors Associated With Consumers' Use Of Grocery Coupons," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 17(01), pages 1-11, July.
    5. Constantino Lluch & R. Williams, 1975. "Consumer Demand Systems and Aggregate Consumption in the US: An Application of the Extended Linear Expenditure System," Canadian Journal of Economics, Canadian Economics Association, vol. 8(1), pages 49-66, February.
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    Keywords

    Demand and Price Analysis; Marketing; Agribusiness;
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