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Sport, Culture and Purchasing Power: Influences on Food Markets and Consumption

Author

Listed:
  • Leon Gombos

    (Babe?-Bolyai University of Cluj Napoca, Cluj Napoca, Romania)

  • Alexandra Gabriela Milon

    (Bogdan-Voda University of Cluj Napoca, Cluj Napoca, Romania)

  • Ramona Ancuta Nut

    (Babe?-Bolyai University of Cluj Napoca, Cluj Napoca, Romania)

  • Cristina Dragomir

    (Maritime University of Constanta, Constanta, Romania)

  • Alexandru Andrei Gherman

    (Babe?-Bolyai University of Cluj Napoca, Cluj Napoca, Romania)

Abstract

This study aimed to investigate the influence of economic, cultural, and lifestyle factors on food consumption patterns in 31 European and associated countries between 2010 and 2020. A panel econometric model with random effects was used to analyse data from international sources, including GDP adjusted for purchasing power parity, cultural indices, and food consumption statistics. The findings revealed that increased sports participation and purchasing power significantly increased vegetable, fruit, and fish consumption, while cultural values such as individualism and long-term orientation shaped dietary preferences. Unlike previous research that focused on individual-level factors, this study integrated macroeconomic determinants to provide a comprehensive analysis of national food consumption trends. Furthermore, critical shifts in the food market were identified, including the increasing demand for healthy and sustainable products, highlighting the challenges faced by food chain actors in adapting to these changes. The results provide a valuable framework for policy makers and business strategies, highlighting the need for resilience, innovation, and market adaptation to align with evolving consumer preferences.

Suggested Citation

  • Leon Gombos & Alexandra Gabriela Milon & Ramona Ancuta Nut & Cristina Dragomir & Alexandru Andrei Gherman, 2025. "Sport, Culture and Purchasing Power: Influences on Food Markets and Consumption," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 27(69), pages 367-367, April.
    • Handle: RePEc:aes:amfeco:v:27:y:2025:i:69:p:367
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    References listed on IDEAS

    as
    1. Ronald B. Larson, 2004. "New market groupings based on food consumption patterns," Agribusiness, John Wiley & Sons, Ltd., vol. 20(4), pages 417-432.
    2. Rana, Jyoti & Paul, Justin, 2017. "Consumer behavior and purchase intention for organic food: A review and research agenda," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 157-165.
    3. Blisard, Noel & Lin, Biing-Hwan & Cromartie, John & Ballenger, Nicole, 2002. "America's Changing Appetite: Food Consumption and Spending to 2020," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 25(01).
    4. Nikolett Nemeth & Ildiko Rudnak & Prespa Ymeri & Csaba Fogarassy, 2019. "The Role of Cultural Factors in Sustainable Food Consumption—An Investigation of the Consumption Habits among International Students in Hungary," Sustainability, MDPI, vol. 11(11), pages 1-27, May.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    food consumption structure; sports participation; purchasing power; cultural values; driving market shifts.;
    All these keywords.

    JEL classification:

    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy
    • C23 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Models with Panel Data; Spatio-temporal Models
    • Z20 - Other Special Topics - - Sports Economics - - - General

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