Content
1982, Volume 1, Issue 4
- 351-370 Effects of Usage and Name on Perceptions of New Products
by William L. Moore & Donald R. Lehmann - 371-378 Technical Note—A Note on Optimal Strategic Pricing of Technological Innovations
by Frank M. Bass & Alain V. Bultez - 379-389 Technical Note—The Effect of Grouping Continuous Variables on Correlation Coefficients
by Donald G. Morrison & Norman E. Toy
1982, Volume 1, Issue 3
- 243-286 On the Reliability and Predictive Validity of Purchase Intention Measures
by Manohar U. Kalwani & Alvin J. Silk - 287-313 Nonlinear Pricing in Markets with Interdependent Demand
by Shmuel S. Oren & Stephen A. Smith & Robert B. Wilson - 314-322 Technical Note—Simplified Estimation Procedures for MCI Models
by Masao Nakanishi & Lee G. Cooper
1982, Volume 1, Issue 2
- 123-141 Modelling Retail Customer Behavior at Merrill Lynch
by Donald G. Morrison & Richard D. H. Chen & Sandra L. Karpis & Kathryn E. A. Britney - 143-179 Application, Predictive Test, and Strategy Implications for a Dynamic Model of Consumer Response
by John R. Hauser & Kenneth J. Wisniewski - 181-204 Patterns in Parameters of Buyer Behavior Models: Generalizing from Sparse Replication
by John U. Farley & Donald R. Lehmann & Michael J. Ryan - 205-242 A Model for the Analysis of Asymmetric Data in Marketing Research
by Richard A. Harshman & Paul E. Green & Yoram Wind & Margaret E. Lundy
1982, Volume 1, Issue 1
- 1-29 News: A Decision-Oriented Model for New Product Analysis and Forecasting
by Lewis G. Pringle & R. Dale Wilson & Edward I. Brody - 31-56 A Marketing Decision Support System for Retailers
by Leonard M. Lodish - 57-78 Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance
by David C. Schmittlein & Vijay Mahajan - 79-92 The Marketing Mix Decision Under Uncertainty
by Harsharanjeet S. Jagpal & Ivan E. Brick - 93-121 A Descriptive Model of Consumer Information Search Behavior
by Robert J. Meyer
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