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Mobile Money in Tanzania

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  • Nicholas Economides

    (Stern School of Business, New York University, New York, New York 10012; Networks, Electronic Commerce and Telecommunications Institute, New York, New York 10012)

  • Przemyslaw Jeziorski

    (Haas School of Business, University of California, Berkeley, Berkeley, California 94720)

Abstract

In developing countries, mobile telecom networks have emerged as major providers of financial services, bypassing the sparse retail networks of traditional banks. We analyze a large individual-level data set of mobile money transactions in Tanzania to provide evidence of the impact of mobile money on alleviating financial exclusion in developing countries. We identify three types of transactions: (i) money transfers to others, (ii) short-distance money self-transportation, and (iii) money storage for short to medium periods of time. We utilize a natural experiment of an unanticipated increase in transaction fees to identify the demand for these transactions. Using the demand estimates, we find that the willingness to pay to avoid walking with cash an extra kilometer (short-distance self-transportation) and to avoid storing money at home (money storage) for an extra day are 1.25% and 0.8% of an average transaction, respectively, which demonstrates that mobile money ameliorates significant amounts of crime-related risk. We explore the implications of these estimates for pricing and demonstrate the profitability of incentive-compatible price discrimination based on type of service, consumer location, and distance between transaction origin and destination. We show that differential pricing based on the features of a transaction delivers a Pareto improvement.

Suggested Citation

  • Nicholas Economides & Przemyslaw Jeziorski, 2017. "Mobile Money in Tanzania," Marketing Science, INFORMS, vol. 36(6), pages 815-837, November.
  • Handle: RePEc:inm:ormksc:v:36:y:2017:i:6:p:815-837
    DOI: 10.1287/mksc.2017.1027
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    3. Sunday C. Eze & Vera C. A. Chinedu-Eze & Hart O. Awa, 2021. "Key Success Factors (KSFs) Underlying the Adoption of Social Media Marketing Technology," SAGE Open, , vol. 11(2), pages 21582440211, April.
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    6. Carolina Mattsson, 2019. "Networks of monetary flow at native resolution," Papers 1910.05596, arXiv.org.
    7. Beck, Thorsten & Pamuk, Haki & Ramrattan, Ravindra & Uras, Burak R., 2018. "Payment instruments, finance and development," Journal of Development Economics, Elsevier, vol. 133(C), pages 162-186.
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    9. Kabengele, Christian & Hahn, Rüdiger, 2021. "Institutional and firm-level factors for mobile money adoption in emerging markets–A configurational analysis," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
    10. Wilberforce Witts & Severine Kessy, 2023. "Demographics as Moderator Between Perceived Easy of Use, Individual Awareness and Adoption of Mobile Financial Services," International Journal of Business and Management, Canadian Center of Science and Education, vol. 16(12), pages 1-53, February.
    11. Malm, Meagan K. & Toyama, Kentaro, 2021. "The burdens and the benefits: Socio-economic impacts of mobile phone ownership in Tanzania," World Development Perspectives, Elsevier, vol. 21(C).
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    14. Mariani, Lucas A. & Haas Ornelas, José Renato & Ricca, Bernardo, 2023. "Banks’ Physical Footprint and Financial Technology Adoption," IDB Publications (Working Papers) 12812, Inter-American Development Bank.
    15. Mothobi, Onkokame & Grzybowski, Lukasz, 2017. "Infrastructure deficiencies and adoption of mobile money in Sub-Saharan Africa," Information Economics and Policy, Elsevier, vol. 40(C), pages 71-79.
    16. Theodore Pelagidis & Eleftheria Kostika, 2022. "Investigating the role of central banks in the interconnection between financial markets and cryptoassets," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 49(3), pages 481-507, September.
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    18. Sunday C. Eze & Vera C. A. Chinedu-Eze & Clinton K. Okike & Adenike O. Bello, 2020. "Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach," Palgrave Communications, Palgrave Macmillan, vol. 7(1), pages 1-14, December.
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    20. Sunday C. Eze & Vera C. A. Chinedu-Eze & Clinton K. Okike & Adenike O. Bello, 2020. "Factors influencing the use of e-learning facilities by students in a private Higher Education Institution (HEI) in a developing economy," Palgrave Communications, Palgrave Macmillan, vol. 7(1), pages 1-15, December.
    21. Sunday C Eze & Vera C Chinedu-Eze & Hart O Awa & Rami Hashem E Alharthi, 2021. "Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption," PLOS ONE, Public Library of Science, vol. 16(12), pages 1-18, December.
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