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Editorial—Marketing Science and Big Data

Author

Listed:
  • Pradeep Chintagunta

    (Booth School of Business, University of Chicago, Chicago, Illinois 60637)

  • Dominique M. Hanssens

    (UCLA Anderson School of Management, University of California Los Angeles, Los Angeles, California 90095)

  • John R. Hauser

    (MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139)

Abstract

No abstract is available for this item.

Suggested Citation

  • Pradeep Chintagunta & Dominique M. Hanssens & John R. Hauser, 2016. "Editorial—Marketing Science and Big Data," Marketing Science, INFORMS, vol. 35(3), pages 341-342, May.
    • Handle: RePEc:inm:ormksc:v:35:y:2016:i:3:p:341-342
    DOI: 10.1287/mksc.2016.0996
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    References listed on IDEAS

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    1. Joel Barajas & Ram Akella & Marius Holtan & Aaron Flores, 2016. "Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces," Marketing Science, INFORMS, vol. 35(3), pages 465-483, May.
    2. Scott A. Neslin & Russell S. Winer, 2014. "The History of Marketing Science: Beginnings," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 1, pages 1-15, World Scientific Publishing Co. Pte. Ltd..
    3. Daniel M. Ringel & Bernd Skiera, 2016. "Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data," Marketing Science, INFORMS, vol. 35(3), pages 511-534, May.
    4. Chun-Yu Ho & Dan Li, 2014. "A mirror of history: China's bond market, 1921–42," Economic History Review, Economic History Society, vol. 67(2), pages 409-434, May.
    5. Michael Braun & Paul Damien, 2016. "Scalable Rejection Sampling for Bayesian Hierarchical Models," Marketing Science, INFORMS, vol. 35(3), pages 427-444, May.
    6. Bruno J.D. Jacobs & Bas Donkers & Dennis Fok, 2016. "Model-Based Purchase Predictions for Large Assortments," Marketing Science, INFORMS, vol. 35(3), pages 389-404, May.
    7. Aron Culotta & Jennifer Cutler, 2016. "Mining Brand Perceptions from Twitter Social Networks," Marketing Science, INFORMS, vol. 35(3), pages 343-362, May.
    8. Dongling Huang & Lan Luo, 2016. "Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning," Marketing Science, INFORMS, vol. 35(3), pages 445-464, May.
    9. Shasha Lu & Li Xiao & Min Ding, 2016. "A Video-Based Automated Recommender (VAR) System for Garments," Marketing Science, INFORMS, vol. 35(3), pages 484-510, May.
    10. Michael Trusov & Liye Ma & Zainab Jamal, 2016. "Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting," Marketing Science, INFORMS, vol. 35(3), pages 405-426, May.
    11. Xiao Liu & Param Vir Singh & Kannan Srinivasan, 2016. "A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing," Marketing Science, INFORMS, vol. 35(3), pages 363-388, May.
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    Citations

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    Cited by:

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    2. Marchand, André & Hennig-Thurau, Thorsten & Flemming, Jan, 2021. "Social media resources and capabilities as strategic determinants of social media performance," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 549-571.
    3. Shah, Denish & Murthi, B.P.S., 2021. "Marketing in a data-driven digital world: Implications for the role and scope of marketing," Journal of Business Research, Elsevier, vol. 125(C), pages 772-779.
    4. Wieringa, Jaap & Kannan, P.K. & Ma, Xiao & Reutterer, Thomas & Risselada, Hans & Skiera, Bernd, 2021. "Data analytics in a privacy-concerned world," Journal of Business Research, Elsevier, vol. 122(C), pages 915-925.
    5. Huang, Ming-Hui & Rust, Roland T., 2022. "A Framework for Collaborative Artificial Intelligence in Marketing," Journal of Retailing, Elsevier, vol. 98(2), pages 209-223.
    6. Robert W. Palmatier & Andrew T. Crecelius, 2019. "The “first principles” of marketing strategy," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 5-26, June.
    7. Schaefer, Maximilian & Sapi, Geza & Lorincz, Szabolcs, 2018. "The effect of big data on recommendation quality: The example of internet search," DICE Discussion Papers 284, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
    8. Achrol, Ravi S. & Kotler, Philip, 2022. "Distributed marketing networks: The fourth industrial revolution," Journal of Business Research, Elsevier, vol. 150(C), pages 515-527.
    9. Vinay Singh & Brijesh Nanavati & Arpan Kumar Kar & Agam Gupta, 2023. "How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach," Information Systems Frontiers, Springer, vol. 25(4), pages 1621-1638, August.
    10. Andreas Falke & Harald Hruschka, 2022. "Analyzing browsing across websites by machine learning methods," Journal of Business Economics, Springer, vol. 92(5), pages 829-852, July.
    11. Piyush Anand & Clarence Lee, 2023. "Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer," Marketing Science, INFORMS, vol. 42(1), pages 189-207, January.
    12. John R. Hauser, 2017. "Phenomena, theory, application, data, and methods all have impact," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 7-9, January.
    13. Mariani, Marcello M. & Borghi, Matteo & Laker, Benjamin, 2023. "Do submission devices influence online review ratings differently across different types of platforms? A big data analysis," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    14. Ming-Hui Huang & Roland T. Rust, 2021. "A strategic framework for artificial intelligence in marketing," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 30-50, January.
    15. Roozbeh Irani-Kermani & Edward C. Jaenicke & Ardalan Mirshani, 2023. "Accommodating heterogeneity in brand loyalty estimation: application to the U.S. beer retail market," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 820-835, December.
    16. Khai Xiang Chiong & Matthew Shum, 2019. "Random Projection Estimation of Discrete-Choice Models with Large Choice Sets," Management Science, INFORMS, vol. 65(1), pages 256-271, January.

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