From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption
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DOI: 10.1007/s13162-020-00177-6
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- Stella Yiyan Li & Antje R. H. Graul & John Jianjun Zhu, 2024. "Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 164-195, January.
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Keywords
Customer journey; Consumption journey; Practices; Communities; Institutions; Consumer culture;All these keywords.
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