Consideration of ethical attributes along the consumer decision-making journey
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- Rebecca Hamilton & Linda L. Price, 2019. "Consumer journeys: developing consumer-based strategy," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 187-191, March.
More about this item
KeywordsCorporate social responsibility; Cause-related marketing; Ethical values; Consideration set formation; Decision funnel; Non-compensatory decision heuristics;
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