When and how to infer heuristic consideration set rules of consumers
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CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Christina Schamp & Mark Heitmann & Robin Katzenstein, 2019. "Consideration of ethical attributes along the consumer decision-making journey," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 328-348, March.
- Cheng, Yin-Hui & Chuang, Shih-Chieh & Pei-I Yu, Annie & Lai, Wan-Ting, 2019. "Change in your wallet, change your choice: The effect of the change-matching heuristic on choice," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 67-76.
More about this item
KeywordsNoncompensatory inference; Preference measurement; Conjoint analysis; Market research; Method comparison; Simulation;
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