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Too much, too little? A CBC approach accounting for screening from both sides

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  • Wamhoff, Lisa
  • Baumgartner, Bernhard

Abstract

Consumers are often assumed to use a two-stage decision process, screening out products in the first step and choosing among the remaining alternatives in the second step. When analyzing data from discrete choice studies, a compensatory decision strategy is usually presumed. Gilbride and Allenby (2004) introduced a method to model a decision process in a choice-based conjoint analysis combining the compensatory assumption with the two-stage decision process. Respondents first screen out alternatives that do not meet minimum requirements for attributes, followed by a choice between the remaining alternatives using the compensatory rule.

Suggested Citation

  • Wamhoff, Lisa & Baumgartner, Bernhard, 2024. "Too much, too little? A CBC approach accounting for screening from both sides," Journal of choice modelling, Elsevier, vol. 53(C).
    • Handle: RePEc:eee:eejocm:v:53:y:2024:i:c:s175553452400040x
    DOI: 10.1016/j.jocm.2024.100508
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    References listed on IDEAS

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