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The textuality of markets

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  • Ashlee Humphreys

    (Northwestern University)

Abstract

Although social embeddedness is an important and enduring aspect of markets, markets are also increasingly embedded in text—by which I mean alpha-numeric characters that stand in for phonetic spoken language. In this piece, I explore how text and textual thinking is an important precursor to certain forms of exchange behavior, mediates the market, and impedes or facilitates exchange. Looking at the affordances of text and textuality, I consider the ways that text orients the social practices critical to market exchange through its archival and public nature.

Suggested Citation

  • Ashlee Humphreys, 2021. "The textuality of markets," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 304-315, December.
    • Handle: RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00205-z
    DOI: 10.1007/s13162-021-00205-z
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    References listed on IDEAS

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    Cited by:

    1. Johannes Habel & Sascha Alavi & Nicolas Heinitz, 2023. "A theory of predictive sales analytics adoption," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 34-54, June.

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