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Researching marketing capabilities: reflections from academia

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  • Neil A. Morgan

    (Indiana University)

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  • Neil A. Morgan, 2019. "Researching marketing capabilities: reflections from academia," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 381-385, December.
    • Handle: RePEc:spr:amsrev:v:9:y:2019:i:3:d:10.1007_s13162-019-00158-4
    DOI: 10.1007/s13162-019-00158-4
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    References listed on IDEAS

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    1. Hui Feng & Neil A. Morgan & Lopo L. Rego, 2017. "Firm capabilities and growth: the moderating role of market conditions," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 76-92, January.
    2. Nicholas Bloom & Benn Eifert & Aprajit Mahajan & David McKenzie & John Roberts, 2013. "Does Management Matter? Evidence from India," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 128(1), pages 1-51.
    3. Stephen J. Anderson & Rajesh Chandy & Bilal Zia, 2018. "Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance," Management Science, INFORMS, vol. 64(12), pages 5559-5583, December.
    4. Mary M. Crossan & Iris Berdrow, 2003. "Organizational learning and strategic renewal," Strategic Management Journal, Wiley Blackwell, vol. 24(11), pages 1087-1105, November.
    5. Neil A. Morgan & Kimberly A. Whitler & Hui Feng & Simos Chari, 2019. "Research in marketing strategy," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 4-29, January.
    6. Neil A. Morgan & Douglas W. Vorhies & Charlotte H. Mason, 2009. "Market orientation, marketing capabilities, and firm performance," Strategic Management Journal, Wiley Blackwell, vol. 30(8), pages 909-920, August.
    7. Stavroula Spyropoulou & Constantine S. Katsikeas & Dionysis Skarmeas & Neil A. Morgan, 2018. "Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 109-129, January.
    8. Douglas W. Vorhies & Robert E. Morgan & Chad W. Autry, 2009. "Product‐market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance," Strategic Management Journal, Wiley Blackwell, vol. 30(12), pages 1310-1334, December.
    9. Omar A. El Sawy & Thierry C. Pauchant, 1988. "Triggers, templates and twitches in the tracking of emerging strategic issues," Strategic Management Journal, Wiley Blackwell, vol. 9(5), pages 455-473, September.
    10. Christopher D. Ittner & David F. Larcker, 1997. "The Performance Effects of Process Management Techniques," Management Science, INFORMS, vol. 43(4), pages 522-534, April.
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    Citations

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    Cited by:

    1. Bernard J. Jaworski & Robert S. Lurie, 2019. "Building marketing capabilities: principles from the field," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 372-380, December.
    2. Johannes Habel & Sascha Alavi & Nicolas Heinitz, 2023. "A theory of predictive sales analytics adoption," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 34-54, June.
    3. Manis, K.T. & Madhavaram, Sreedhar, 2023. "AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues," Journal of Business Research, Elsevier, vol. 157(C).
    4. Thomas Ritter, 2020. "Reclaiming or rebranding marketing: implications beyond digital," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 311-314, December.

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