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Triggers, templates and twitches in the tracking of emerging strategic issues

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  • Omar A. El Sawy
  • Thierry C. Pauchant

Abstract

A longitudinal investigation of group tracking of potential new applications and markets created by an emerging technology (cellular telephones) is used to gain more understanding of the shifts of cognitive frames of reference in the environmental tracking of emerging strategic issues. The dynamics of frame of reference shifts is examined through the derivation and operationalization of the concepts of templates, triggers and twitches. The results posit that examining the frame of reference shifts can be more informative than examining the frames themselves. Implications for strategic management practice and research are addressed.

Suggested Citation

  • Omar A. El Sawy & Thierry C. Pauchant, 1988. "Triggers, templates and twitches in the tracking of emerging strategic issues," Strategic Management Journal, Wiley Blackwell, vol. 9(5), pages 455-473, September.
    • Handle: RePEc:bla:stratm:v:9:y:1988:i:5:p:455-473
    DOI: 10.1002/smj.4250090506
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    Cited by:

    1. Theresa Lant & Zur Shapira, 2009. "Managerial Reasoning about Aspirations and Expectations," Discussion Paper Series dp498, The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem.
    2. Hartwich, Frank & Gottret, Maria Veronica & Babu, Suresh Chandra & Tola, Jaime, 2007. "Building public–private partnerships for agricultural innovation in Latin America: Lessons from capacity strengthening," IFPRI discussion papers 699, International Food Policy Research Institute (IFPRI).
    3. Iain J. Clelland & Thomas J. Dean & Thomas J. Douglas, 2000. "Stepping Towards Sustainable Business: An Evaluation of Waste Minimization Practices in US Manufacturing," Interfaces, INFORMS, vol. 30(3), pages 107-124, June.
    4. Florence Allard-Poesi, 1998. "Representations And Influence Processes In Groups: Towards A Socio-Cognitive Perspective On Cognition In Organization," Post-Print hal-01490579, HAL.
    5. Lant, Theresa & Shapira, Zur, 2008. "Managerial reasoning about aspirations and expectations," Journal of Economic Behavior & Organization, Elsevier, vol. 66(1), pages 60-73, April.
    6. Neil A. Morgan, 2019. "Researching marketing capabilities: reflections from academia," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 381-385, December.
    7. Pedersen, Mogens Kühn & Larsen, Michael Holm, 2000. "Distributed Knowledge Management Based on Product State Models – The Case of Decision Support in Health Care Administration," Working Papers 2000-12, Copenhagen Business School, Department of Informatics.
    8. William R. Sandberg, 1992. "Strategic Management's Potential Contributions to a Theory of Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 16(3), pages 73-90, April.
    9. Egert Valmra & Tomi Laamanen & Heikki Saukola, 2008. "Content Analysis of Strategic Issue Research 1980-2006," Working Papers 178, Tallinn School of Economics and Business Administration, Tallinn University of Technology.

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