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Reclaiming or rebranding marketing: implications beyond digital

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  • Thomas Ritter

    (Department of Strategy and Innovation, Copenhagen Business School)

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  • Thomas Ritter, 2020. "Reclaiming or rebranding marketing: implications beyond digital," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 311-314, December.
    • Handle: RePEc:spr:amsrev:v:10:y:2020:i:3:d:10.1007_s13162-020-00178-5
    DOI: 10.1007/s13162-020-00178-5
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    References listed on IDEAS

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    1. Suvi Nenonen & Kaj Storbacka & Charlotta Windahl, 2019. "Capabilities for market-shaping: triggering and facilitating increased value creation," Journal of the Academy of Marketing Science, Springer, vol. 47(4), pages 617-639, July.
    2. Bernard J. Jaworski & Robert S. Lurie, 2019. "Building marketing capabilities: principles from the field," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 372-380, December.
    3. Neil A. Morgan, 2019. "Researching marketing capabilities: reflections from academia," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 381-385, December.
    4. Sidney G. Winter, 2003. "Understanding dynamic capabilities," Strategic Management Journal, Wiley Blackwell, vol. 24(10), pages 991-995, October.
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    Cited by:

    1. Christian Homburg & Moritz Tischer, 2023. "Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 1046-1074, September.

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