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Building marketing capabilities: principles from the field

Author

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  • Bernard J. Jaworski

    (The Drucker School)

  • Robert S. Lurie

    (Eastman)

Abstract

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Suggested Citation

  • Bernard J. Jaworski & Robert S. Lurie, 2019. "Building marketing capabilities: principles from the field," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 372-380, December.
    • Handle: RePEc:spr:amsrev:v:9:y:2019:i:3:d:10.1007_s13162-019-00160-w
    DOI: 10.1007/s13162-019-00160-w
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    References listed on IDEAS

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    1. Richard P. Rumelt & Dan Schendel & David J. Teece, 1991. "Strategic management and economics," Strategic Management Journal, Wiley Blackwell, vol. 12(S2), pages 5-29, December.
    2. Shampy Kamboj & Zillur Rahman, 2015. "Marketing capabilities and firm performance: literature review and future research agenda," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 64(8), pages 1041-1067, November.
    3. Neil A. Morgan, 2019. "Researching marketing capabilities: reflections from academia," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 381-385, December.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Thomas Ritter, 2020. "Reclaiming or rebranding marketing: implications beyond digital," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 311-314, December.
    2. Johannes Habel & Sascha Alavi & Nicolas Heinitz, 2023. "A theory of predictive sales analytics adoption," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 34-54, June.
    3. Abhi Bhattacharya & Joseph Johnson & Ashkan Faramarzi & Niket Jindal & Ross W. Johnson, 2024. "Marketing capability and the turnaround of financially distressed firms," Journal of the Academy of Marketing Science, Springer, vol. 52(4), pages 1195-1215, July.

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