Marketing on the metaverse: Research opportunities and challenges
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DOI: 10.1007/s13162-023-00255-5
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References listed on IDEAS
- Giang Barrera, Kevin & Shah, Denish, 2023. "Marketing in the Metaverse: Conceptual understanding, framework, and research agenda," Journal of Business Research, Elsevier, vol. 155(PA).
- Yoo, Kiwoong & Welden, Roman & Hewett, Kelly & Haenlein, Michael, 2023. "The merchants of meta: A research agenda to understand the future of retailing in the metaverse," Journal of Retailing, Elsevier, vol. 99(2), pages 173-192.
- David J Reibstein & Raghu Iyengar, 2023. "Metaverse—will it change the world or be a whole new world in and of itself?," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 144-150, June.
- Belk, Russell & Humayun, Mariam & Brouard, Myriam, 2022. "Money, possessions, and ownership in the Metaverse: NFTs, cryptocurrencies, Web3 and Wild Markets," Journal of Business Research, Elsevier, vol. 153(C), pages 198-205.
- Fine F. Leung & Flora F. Gu & Robert W. Palmatier, 2022. "Online influencer marketing," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 226-251, March.
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Metaverse; Metaverse marketing; Marketing strategy; Marketing challenges;All these keywords.
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