IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04292609.html
   My bibliography  Save this paper

Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse

Author

Listed:
  • Yogesh K. Dwivedi

    (Swansea University, School of CS&IT, Jain Deemed-to-be University, Bangalore, India)

  • N. Kshetri
  • L. Hughes
  • Nripendra P. Rana

    (Qatar University)

  • A.M. Baabdullah
  • A.K. Kar
  • A. Koohang
  • S. Ribeiro-Navarrete
  • N. Belei
  • J. Balakrishnan
  • S. Basu
  • A. Behl

    (CVIT - CVIT - Center for Visual Information Technology [Hyderabad] - IIIT-H - International Institute of Information Technology, Hyderabad [Hyderabad])

  • G.H. Davies
  • Vincent Dutot

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School)

  • R. Dwivedi
  • L. Evans
  • R. Felix
  • R. Foster-Fletcher
  • M. Giannakis
  • A. Gupta

    (Department of Civil Engineering, MNIT, Jaipur, India)

  • C. Hinsch
  • A. Jain
  • N. Jane Patel
  • T. Jung

    (Alfred Wegener Institute [Potsdam] - AWI - Alfred-Wegener-Institut, Helmholtz-Zentrum für Polar- und Meeresforschung = Alfred Wegener Institute for Polar and Marine Research = Institut Alfred-Wegener pour la recherche polaire et marine - Helmholtz-Gemeinschaft = Helmholtz Association)

  • S. Juneja
  • Q. Kamran
  • S. Mohamed Ab
  • N. Pandey
  • S. Papagiannidis
  • R. Raman
  • P.A. Rauschnabel
  • P. Tak
  • A. Taylor

    (FZU / CAS - Institute of Physics of the Czech Academy of Sciences - CAS - Czech Academy of Sciences [Prague])

  • M.C. Tom Dieck
  • G. Viglia
  • Y. Wang

    (HKUST - Hong Kong University of Science and Technology)

  • M. Yan

    (Zhejiang University [Hangzhou, China])

Abstract

The Metaverse has the potential to form the next pervasive computing archetype that can transform many aspects of work and life at a societal level. Despite the many forecasted benefits from the metaverse, its negative outcomes have remained relatively unexplored with the majority of views grounded on logical thoughts derived from prior data points linked with similar technologies, somewhat lacking academic and expert perspective. This study responds to the dark side perspectives through informed and multifaceted narratives provided by invited leading academics and experts from diverse disciplinary backgrounds. The metaverse dark side perspectives covered include: technological and consumer vulnerability, privacy, and diminished reality, human\textendash computer interface, identity theft, invasive advertising, misinformation, propaganda, phishing, financial crimes, terrorist activities, abuse, pornography, social inclusion, mental health, sexual harassment and metaverse-triggered unintended consequences. The paper concludes with a synthesis of common themes, formulating propositions, and presenting implications for practice and policy. \textcopyright 2023, The Author(s).

Suggested Citation

  • Yogesh K. Dwivedi & N. Kshetri & L. Hughes & Nripendra P. Rana & A.M. Baabdullah & A.K. Kar & A. Koohang & S. Ribeiro-Navarrete & N. Belei & J. Balakrishnan & S. Basu & A. Behl & G.H. Davies & Vincent, 2023. "Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse," Post-Print hal-04292609, HAL.
  • Handle: RePEc:hal:journl:hal-04292609
    DOI: 10.1007/s10796-023-10400-x
    Note: View the original document on HAL open archive server: https://hal.science/hal-04292609v1
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04292609v1/document
    Download Restriction: no

    File URL: https://libkey.io/10.1007/s10796-023-10400-x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Helmi Issa & Roy Dakroub & Hussein Lakkis & Jad Jaber, 2022. "Techno-Eustress and Techno-Distress: A Metaverse Investigation," Information Resources Management Journal (IRMJ), IGI Global, vol. 35(1), pages 1-21, January.
    2. Giang Barrera, Kevin & Shah, Denish, 2023. "Marketing in the Metaverse: Conceptual understanding, framework, and research agenda," Journal of Business Research, Elsevier, vol. 155(PA).
    3. Dwivedi, Yogesh K. & Hughes, Laurie & Ismagilova, Elvira & Aarts, Gert & Coombs, Crispin & Crick, Tom & Duan, Yanqing & Dwivedi, Rohita & Edwards, John & Eirug, Aled & Galanos, Vassilis & Ilavarasan, , 2021. "Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy," International Journal of Information Management, Elsevier, vol. 57(C).
    4. Fletcher-Brown, Judith & Turnbull, Sarah & Viglia, Giampaolo & Chen, Tom & Pereira, Vijay, 2021. "Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 518-529.
    5. Tim Hilken & Ko de Ruyter & Mathew Chylinski & Dominik Mahr & Debbie I. Keeling, 2017. "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences," Journal of the Academy of Marketing Science, Springer, vol. 45(6), pages 884-905, November.
    6. Wilson, Kathleen Bridget & Karg, Adam & Ghaderi, Hadi, 2022. "Prospecting non-fungible tokens in the digital economy: Stakeholders and ecosystem, risk and opportunity," Business Horizons, Elsevier, vol. 65(5), pages 657-670.
    7. Dwivedi, Yogesh K. & Balakrishnan, Janarthanan & Das, Ronnie & Dutot, Vincent, 2023. "Resistance to innovation: A dynamic capability model based enquiry into retailers’ resistance to blockchain adaptation," Journal of Business Research, Elsevier, vol. 157(C).
    8. Baccarella, Christian V. & Wagner, Timm F. & Kietzmann, Jan H. & McCarthy, Ian P., 2018. "Social media? It's serious! Understanding the dark side of social media," European Management Journal, Elsevier, vol. 36(4), pages 431-438.
    9. Reto Hofstetter & Emanuel Bellis & Leif Brandes & Melanie Clegg & Cait Lamberton & David Reibstein & Felicia Rohlfsen & Bernd Schmitt & John Z. Zhang, 2022. "Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing," Marketing Letters, Springer, vol. 33(4), pages 705-711, December.
    10. Dwivedi, Yogesh K. & Ismagilova, Elvira & Hughes, D. Laurie & Carlson, Jamie & Filieri, Raffaele & Jacobson, Jenna & Jain, Varsha & Karjaluoto, Heikki & Kefi, Hajer & Krishen, Anjala S. & Kumar, Vikra, 2021. "Setting the future of digital and social media marketing research: Perspectives and research propositions," International Journal of Information Management, Elsevier, vol. 59(C).
    11. Michael Chertoff, 2017. "A public policy perspective of the Dark Web," Journal of Cyber Policy, Taylor & Francis Journals, vol. 2(1), pages 26-38, January.
    12. Rauschnabel, Philipp A. & He, Jun & Ro, Young K., 2018. "Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks," Journal of Business Research, Elsevier, vol. 92(C), pages 374-384.
    13. Golf-Papez, Maja & Heller, Jonas & Hilken, Tim & Chylinski, Mathew & de Ruyter, Ko & Keeling, Debbie I. & Mahr, Dominik, 2022. "Embracing falsity through the metaverse: The case of synthetic customer experiences," Business Horizons, Elsevier, vol. 65(6), pages 739-749.
    14. Belk, Russell & Humayun, Mariam & Brouard, Myriam, 2022. "Money, possessions, and ownership in the Metaverse: NFTs, cryptocurrencies, Web3 and Wild Markets," Journal of Business Research, Elsevier, vol. 153(C), pages 198-205.
    15. Yogesh K. Dwivedi & David Wastell & Sven Laumer & Helle Zinner Henriksen & Michael D. Myers & Deborah Bunker & Amany Elbanna & M. N. Ravishankar & Shirish C. Srivastava, 2015. "Research on information systems failures and successes: Status update and future directions," Information Systems Frontiers, Springer, vol. 17(1), pages 143-157, February.
    16. Liu Liu & Daria Dzyabura & Natalie Mizik, 2020. "Visual Listening In: Extracting Brand Image Portrayed on Social Media," Marketing Science, INFORMS, vol. 39(4), pages 669-686, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Joel-Edgar, Sian & Chowdhury, Soumyadeb & Nagy, Peter & Ren, Shuang, 2025. "Virtual influencers in social media versus the metaverse: Mind Perception, blame judgements and brand trust," Journal of Business Research, Elsevier, vol. 189(C).
    2. Shin, SunKyung & Park, Jooyeun, 2025. "A study on Metaverse risk factors and user risk perception in South Korea," Telecommunications Policy, Elsevier, vol. 49(3).
    3. Ram, Pappu Kalyan & Pandey, Neeraj & Persis, Jinil, 2024. "Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    4. Nadeem, Waqar & Ashraf, Abdul Rehman & Shahid, Shadma, 2025. "What drives metaverse retail environments (non)usage? A behavioral reasoning theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 212(C).
    5. Zhucheng Shao & Jessica Sze Yin Ho & Garry Wei-Han Tan & Keng-Boon Ooi & Prianka Sarker & Yogesh K. Dwivedi, 2024. "How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side," Journal of Brand Management, Palgrave Macmillan, vol. 31(6), pages 593-615, November.
    6. Aysan, Ahmet Faruk & Gozgor, Giray & Nanaeva, Zhamal, 2024. "Technological perspectives of Metaverse for financial service providers," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
    7. Pillai, Rajasshrie & Sivathanu, Brijesh & Rana, Nripendra P., 2025. "Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory," Journal of Business Research, Elsevier, vol. 190(C).
    8. Eleonora Pantano & Jamie Carlson & Konstantina Spanaki & George Christodoulides, 2024. "Guest editorial: More supportive or more distractive? Investigating the negative effects of technology at the customer interface," Post-Print hal-04478502, HAL.
    9. Rabab Ali Abumalloh & Mehrbakhsh Nilashi & Keng Boon Ooi & Garry Wei-Han & Tat-Huei Cham & Yogesh K. Dwivedi & Laurie Hughes, 2024. "The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment," Annals of Operations Research, Springer, vol. 342(1), pages 5-46, November.
    10. Singh, Gaganpreet & Roy, Sanjit K. & Apostolidis, Chrysostomos & Quaddus, Mohammed & Sadeque, Saalem, 2025. "Identifying the metaverse value recipe(s) affecting customer engagement and well-being in retailing," Technological Forecasting and Social Change, Elsevier, vol. 210(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yogesh K. Dwivedi & L. Hughes & Y. Wang & A.A. Alalwan & S.J. Ahn & J. Balakrishnan & S. Barta & R. Belk & D. Buhalis & Vincent Dutot & R. Felix & R. Filieri & C. Flavián & A. Gustafsson & C. Hinsch &, 2023. "Metaverse Marketing: How the Metaverse Will Shape the Future of Consumer Research and Practice," Post-Print hal-04292610, HAL.
    2. Lee, Crystal T. & Shen, Yung-Cheng, 2024. "Exploring determinants of non-fungible token creators’ engagement behaviors on metaverse-based NFT platforms: A multi-analytical SEM-IPMA method," Journal of Business Research, Elsevier, vol. 185(C).
    3. Liyanaarachchi, Gajendra & Mifsud, Matthieu & Viglia, Giampaolo, 2024. "Virtual influencers and data privacy: Introducing the multi-privacy paradox," Journal of Business Research, Elsevier, vol. 176(C).
    4. Dwivedi, Yogesh K. & Hughes, Laurie & Kar, Arpan Kumar & Baabdullah, Abdullah M. & Grover, Purva & Abbas, Roba & Andreini, Daniela & Abumoghli, Iyad & Barlette, Yves & Bunker, Deborah & Chandra Kruse,, 2022. "Climate change and COP26: Are digital technologies and information management part of the problem or the solution? An editorial reflection and call to action," International Journal of Information Management, Elsevier, vol. 63(C).
    5. Kim, Yuna, 2025. "Not just for play: Why the metaverse should be leveraged for cocreation," Business Horizons, Elsevier, vol. 68(1), pages 45-54.
    6. Raeesah Chohan & Ellen Schmidt-Devlin, 2024. "Sports fandom in the metaverse: marketing implications and research agenda," Marketing Letters, Springer, vol. 35(1), pages 1-14, March.
    7. Kashyap, Abhishek & Shukla, Om Ji & Kumar, Rupesh & Alam, Md Mahmudul & Oberoi, Sarbjit Singh, 2025. "Online retailing and the metaverse: Addressing stakeholder impediments in e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
    8. Ahn, Suhyoung & Ellie Jin, Byoungho & Seo, Hyesim, 2024. "Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation," Journal of Business Research, Elsevier, vol. 175(C).
    9. Joerß, Tom & Hoffmann, Stefan & Mai, Robert & Akbar, Payam, 2021. "Digitalization as solution to environmental problems? When users rely on augmented reality-recommendation agents," Journal of Business Research, Elsevier, vol. 128(C), pages 510-523.
    10. Wannow, Stefanie & Beck, Chiara, 2023. "Marketing in the Metaverse: Exploring marketing opportunities and potential pitfalls," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 8(01/2023), pages 57-76.
    11. Goldberg, Mitchell & Schär, Fabian, 2023. "Metaverse governance: An empirical analysis of voting within Decentralized Autonomous Organizations," Journal of Business Research, Elsevier, vol. 160(C).
    12. Stefan Hoffmann & Tom Joerß & Robert Mai & Payam Akbar, 2022. "Augmented reality-delivered product information at the point of sale: when information controllability backfires," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 743-776, July.
    13. Heidemann, Gerrit & Schmidt, Sascha L. & von der Gracht, Heiko A. & Beiderbeck, Daniel, 2024. "The impact of the metaverse on the future business of professional football clubs – A prospective study," Technological Forecasting and Social Change, Elsevier, vol. 208(C).
    14. Wedel, Michel & Bigné, Enrique & Zhang, Jie, 2020. "Virtual and augmented reality: Advancing research in consumer marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 443-465.
    15. Gong, Taeshik & Park, JungKun, 2023. "Effects of augmented reality technology characteristics on customer citizenship behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    16. Eva Sánchez-Amboage & Verónica Crespo-Pereira & Matías Membiela-Pollán & João Paulo Jesús Faustino, 2024. "Tourism marketing in the metaverse: A systematic literature review, building blocks, and future research directions," PLOS ONE, Public Library of Science, vol. 19(5), pages 1-22, May.
    17. Diksha Sharma, 2023. "Unveiling Augmented Reality Trends in the Retail Industry: A Systematic and Bibliometric Review," Paradigm, , vol. 27(2), pages 192-210, December.
    18. Janarthanan Balakrishnan & Yogesh K. Dwivedi & Laurie Hughes & Frederic Boy, 2024. "Enablers and Inhibitors of AI-Powered Voice Assistants: A Dual-Factor Approach by Integrating the Status Quo Bias and Technology Acceptance Model," Information Systems Frontiers, Springer, vol. 26(3), pages 921-942, June.
    19. Kim, Jungkeun & Cho, Areum & Lee, Daniel Chaein & Park, Jooyoung & Kim, Aekyoung & Jhang, Jihoon & Kim, Changju, 2025. "Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: the role of perceived authenticity," LSE Research Online Documents on Economics 126230, London School of Economics and Political Science, LSE Library.
    20. Roberto Bruni & Annarita Colamatteo & Dušan Mladenović, 2024. "How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities," Electronic Commerce Research, Springer, vol. 24(2), pages 965-982, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04292609. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.