Identifying the metaverse value recipe(s) affecting customer engagement and well-being in retailing
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DOI: 10.1016/j.techfore.2024.123870
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- Yang, Eloïse & Renard, Damien & Chollet, Antoine, 2025. "Onboarding for a new playful narrative adventure in game metaverses," Technological Forecasting and Social Change, Elsevier, vol. 213(C).
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