IDEAS home Printed from https://ideas.repec.org/a/spr/infosf/v25y2023i5d10.1007_s10796-023-10400-x.html
   My bibliography  Save this article

Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse

Author

Listed:
  • Yogesh K. Dwivedi

    (Swansea University
    Pune & Symbiosis International (Deemed University))

  • Nir Kshetri

    (University of North Carolina at Greensboro)

  • Laurie Hughes

    (Swansea University)

  • Nripendra P. Rana

    (Qatar University)

  • Abdullah M. Baabdullah

    (King Abdulaziz University)

  • Arpan Kumar Kar

    (Indian Institute of Technology Delhi
    Indian Institute of Technology Delhi)

  • Alex Koohang

    (Middle Georgia State University)

  • Samuel Ribeiro-Navarrete

    (ESIC University
    University of Economics and Human Sciences)

  • Nina Belei

    (Radboud University Nijmegen)

  • Janarthanan Balakrishnan

    (National Institute of Technology)

  • Sriparna Basu

    (FORE School of Management)

  • Abhishek Behl

    (Management Development Institute)

  • Gareth H. Davies

    (Swansea University)

  • Vincent Dutot

    (EM Normandie Business School)

  • Rohita Dwivedi

    (Prin. L. N. Welingkar Insititute of Management Development and Research)

  • Leighton Evans

    (Swansea University)

  • Reto Felix

    (University of Texas Rio Grande Valley)

  • Richard Foster-Fletcher

    (Morality and Knowledge in Artificial Intelligence (MKAI))

  • Mihalis Giannakis

    (Audencia Nantes Business School)

  • Ashish Gupta

    (Indian Institute of Foreign Trade (IIFT))

  • Chris Hinsch

    (Grand Valley State University)

  • Animesh Jain

    (Government Relations & Policy at MKAI)

  • Nina Jane Patel

    (Kabuni and University of Reading)

  • Timothy Jung

    (Manchester Metropolitan University
    Kyung Hee University)

  • Satinder Juneja

    (Indian Institute of Foreign Trade (IIFT))

  • Qeis Kamran

    (Department of International Management
    University of Twente)

  • Sanjar Mohamed AB

    (Eikonikos)

  • Neeraj Pandey

    (National Institute of Industrial Engineering)

  • Savvas Papagiannidis

    (Newcastle University Business School)

  • Ramakrishnan Raman

    (Pune & Symbiosis International (Deemed University))

  • Philipp A. Rauschnabel

    (Universität Der Bundeswehr München)

  • Preeti Tak

    (Indian Institute of Foreign Trade (IIFT))

  • Alexandra Taylor

    (Manchester Metropolitan University)

  • M. Claudia tom Dieck

    (Manchester Metropolitan University)

  • Giampaolo Viglia

    (University of Portsmouth
    University of Aosta Valley)

  • Yichuan Wang

    (The University of Sheffield)

  • Meiyi Yan

    (Film Producer of Jindian Warner Pictures Beijing Co. LTD)

Abstract

The Metaverse has the potential to form the next pervasive computing archetype that can transform many aspects of work and life at a societal level. Despite the many forecasted benefits from the metaverse, its negative outcomes have remained relatively unexplored with the majority of views grounded on logical thoughts derived from prior data points linked with similar technologies, somewhat lacking academic and expert perspective. This study responds to the dark side perspectives through informed and multifaceted narratives provided by invited leading academics and experts from diverse disciplinary backgrounds. The metaverse dark side perspectives covered include: technological and consumer vulnerability, privacy, and diminished reality, human–computer interface, identity theft, invasive advertising, misinformation, propaganda, phishing, financial crimes, terrorist activities, abuse, pornography, social inclusion, mental health, sexual harassment and metaverse-triggered unintended consequences. The paper concludes with a synthesis of common themes, formulating propositions, and presenting implications for practice and policy.

Suggested Citation

  • Yogesh K. Dwivedi & Nir Kshetri & Laurie Hughes & Nripendra P. Rana & Abdullah M. Baabdullah & Arpan Kumar Kar & Alex Koohang & Samuel Ribeiro-Navarrete & Nina Belei & Janarthanan Balakrishnan & Sripa, 2023. "Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse," Information Systems Frontiers, Springer, vol. 25(5), pages 2071-2114, October.
  • Handle: RePEc:spr:infosf:v:25:y:2023:i:5:d:10.1007_s10796-023-10400-x
    DOI: 10.1007/s10796-023-10400-x
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10796-023-10400-x
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1007/s10796-023-10400-x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Helmi Issa & Roy Dakroub & Hussein Lakkis & Jad Jaber, 2022. "Techno-Eustress and Techno-Distress: A Metaverse Investigation," Information Resources Management Journal (IRMJ), IGI Global, vol. 35(1), pages 1-21, January.
    2. Baccarella, Christian V. & Wagner, Timm F. & Kietzmann, Jan H. & McCarthy, Ian P., 2018. "Social media? It's serious! Understanding the dark side of social media," European Management Journal, Elsevier, vol. 36(4), pages 431-438.
    3. Giang Barrera, Kevin & Shah, Denish, 2023. "Marketing in the Metaverse: Conceptual understanding, framework, and research agenda," Journal of Business Research, Elsevier, vol. 155(PA).
    4. Dwivedi, Yogesh K. & Hughes, Laurie & Ismagilova, Elvira & Aarts, Gert & Coombs, Crispin & Crick, Tom & Duan, Yanqing & Dwivedi, Rohita & Edwards, John & Eirug, Aled & Galanos, Vassilis & Ilavarasan, , 2021. "Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy," International Journal of Information Management, Elsevier, vol. 57(C).
    5. Reto Hofstetter & Emanuel Bellis & Leif Brandes & Melanie Clegg & Cait Lamberton & David Reibstein & Felicia Rohlfsen & Bernd Schmitt & John Z. Zhang, 2022. "Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing," Marketing Letters, Springer, vol. 33(4), pages 705-711, December.
    6. Dwivedi, Yogesh K. & Ismagilova, Elvira & Hughes, D. Laurie & Carlson, Jamie & Filieri, Raffaele & Jacobson, Jenna & Jain, Varsha & Karjaluoto, Heikki & Kefi, Hajer & Krishen, Anjala S. & Kumar, Vikra, 2021. "Setting the future of digital and social media marketing research: Perspectives and research propositions," International Journal of Information Management, Elsevier, vol. 59(C).
    7. Michael Chertoff, 2017. "A public policy perspective of the Dark Web," Journal of Cyber Policy, Taylor & Francis Journals, vol. 2(1), pages 26-38, January.
    8. Rauschnabel, Philipp A. & He, Jun & Ro, Young K., 2018. "Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks," Journal of Business Research, Elsevier, vol. 92(C), pages 374-384.
    9. Golf-Papez, Maja & Heller, Jonas & Hilken, Tim & Chylinski, Mathew & de Ruyter, Ko & Keeling, Debbie I. & Mahr, Dominik, 2022. "Embracing falsity through the metaverse: The case of synthetic customer experiences," Business Horizons, Elsevier, vol. 65(6), pages 739-749.
    10. Belk, Russell & Humayun, Mariam & Brouard, Myriam, 2022. "Money, possessions, and ownership in the Metaverse: NFTs, cryptocurrencies, Web3 and Wild Markets," Journal of Business Research, Elsevier, vol. 153(C), pages 198-205.
    11. Yogesh K. Dwivedi & David Wastell & Sven Laumer & Helle Zinner Henriksen & Michael D. Myers & Deborah Bunker & Amany Elbanna & M. N. Ravishankar & Shirish C. Srivastava, 2015. "Research on information systems failures and successes: Status update and future directions," Information Systems Frontiers, Springer, vol. 17(1), pages 143-157, February.
    12. Fletcher-Brown, Judith & Turnbull, Sarah & Viglia, Giampaolo & Chen, Tom & Pereira, Vijay, 2021. "Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 518-529.
    13. Tim Hilken & Ko de Ruyter & Mathew Chylinski & Dominik Mahr & Debbie I. Keeling, 2017. "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences," Journal of the Academy of Marketing Science, Springer, vol. 45(6), pages 884-905, November.
    14. Wilson, Kathleen Bridget & Karg, Adam & Ghaderi, Hadi, 2022. "Prospecting non-fungible tokens in the digital economy: Stakeholders and ecosystem, risk and opportunity," Business Horizons, Elsevier, vol. 65(5), pages 657-670.
    15. Dwivedi, Yogesh K. & Balakrishnan, Janarthanan & Das, Ronnie & Dutot, Vincent, 2023. "Resistance to innovation: A dynamic capability model based enquiry into retailers’ resistance to blockchain adaptation," Journal of Business Research, Elsevier, vol. 157(C).
    16. Liu Liu & Daria Dzyabura & Natalie Mizik, 2020. "Visual Listening In: Extracting Brand Image Portrayed on Social Media," Marketing Science, INFORMS, vol. 39(4), pages 669-686, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Eleonora Pantano & Jamie Carlson & Konstantina Spanaki & George Christodoulides, 2024. "Guest editorial: More supportive or more distractive? Investigating the negative effects of technology at the customer interface," Post-Print hal-04478502, HAL.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dwivedi, Yogesh K. & Hughes, Laurie & Kar, Arpan Kumar & Baabdullah, Abdullah M. & Grover, Purva & Abbas, Roba & Andreini, Daniela & Abumoghli, Iyad & Barlette, Yves & Bunker, Deborah & Chandra Kruse,, 2022. "Climate change and COP26: Are digital technologies and information management part of the problem or the solution? An editorial reflection and call to action," International Journal of Information Management, Elsevier, vol. 63(C).
    2. Joerß, Tom & Hoffmann, Stefan & Mai, Robert & Akbar, Payam, 2021. "Digitalization as solution to environmental problems? When users rely on augmented reality-recommendation agents," Journal of Business Research, Elsevier, vol. 128(C), pages 510-523.
    3. Goldberg, Mitchell & Schär, Fabian, 2023. "Metaverse governance: An empirical analysis of voting within Decentralized Autonomous Organizations," Journal of Business Research, Elsevier, vol. 160(C).
    4. Stefan Hoffmann & Tom Joerß & Robert Mai & Payam Akbar, 2022. "Augmented reality-delivered product information at the point of sale: when information controllability backfires," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 743-776, July.
    5. Wedel, Michel & Bigné, Enrique & Zhang, Jie, 2020. "Virtual and augmented reality: Advancing research in consumer marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 443-465.
    6. Gong, Taeshik & Park, JungKun, 2023. "Effects of augmented reality technology characteristics on customer citizenship behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    7. Yang, Shuai & Carlson, Jeffrey R. & Chen, Sixing, 2020. "How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the ad," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    8. Park, Hyejune & Lim, Rachel Esther, 2023. "Fashion and the metaverse: Clarifying the domain and establishing a research agenda," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    9. Mogaji, Emmanuel & Nguyen, Nguyen Phong, 2022. "The dark side of mobile money: Perspectives from an emerging economy," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    10. Shuya Lu & Ofer Mintz, 2023. "Marketing on the metaverse: Research opportunities and challenges," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 151-166, June.
    11. Arghashi, Vahideh & Yuksel, Cenk Arsun, 2022. "Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    12. Akter, Shahriar & Dwivedi, Yogesh K. & Sajib, Shahriar & Biswas, Kumar & Bandara, Ruwan J. & Michael, Katina, 2022. "Algorithmic bias in machine learning-based marketing models," Journal of Business Research, Elsevier, vol. 144(C), pages 201-216.
    13. Michael Weber & Martin Engert & Norman Schaffer & Jörg Weking & Helmut Krcmar, 2023. "Organizational Capabilities for AI Implementation—Coping with Inscrutability and Data Dependency in AI," Information Systems Frontiers, Springer, vol. 25(4), pages 1549-1569, August.
    14. Dwivedi, Yogesh K & Shareef, Mahmud A & Akram, Muhammad S & Bhatti, Zeeshan A & Rana, Nripendra P, 2022. "Examining the effects of enterprise social media on operational and social performance during environmental disruption," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    15. Treiblmaier, Horst & Petrozhitskaya, Elena, 2023. "Is it time for marketing to reappraise B2C relationship management? The emergence of a new loyalty paradigm through blockchain technology," Journal of Business Research, Elsevier, vol. 159(C).
    16. Chylinski, Mathew & Heller, Jonas & Hilken, Tim & Keeling, Debbie Isobel & Mahr, Dominik & de Ruyter, Ko, 2020. "Augmented reality marketing: A technology-enabled approach to situated customer experience," Australasian marketing journal, Elsevier, vol. 28(4), pages 374-384.
    17. Javornik, Ana & Marder, Ben & Pizzetti, Marta & Warlop, Luk, 2021. "Augmented self - The effects of virtual face augmentation on consumers' self-concept," Journal of Business Research, Elsevier, vol. 130(C), pages 170-187.
    18. Yilmaz, Tuba & Sagfossen, Sofie & Velasco, Carlos, 2023. "What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holding," Journal of Business Research, Elsevier, vol. 165(C).
    19. Hakkarainen, Tuuli & Colicev, Anatoli, 2023. "Blockchain-enabled advances (BEAs): Implications for consumers and brands," Journal of Business Research, Elsevier, vol. 160(C).
    20. Gajendra Liyanaarachchi & Giampaolo Viglia & Fidan Kurtaliqi, 2023. "Privacy in hospitality: managing biometric and biographic data with immersive technology," Post-Print hal-04219606, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:infosf:v:25:y:2023:i:5:d:10.1007_s10796-023-10400-x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.