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Disciplinary memory and theory development

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  • Manjit S. Yadav

    (Texas A&M University)

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  • Manjit S. Yadav, 2017. "Disciplinary memory and theory development," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 1-3, June.
    • Handle: RePEc:spr:amsrev:v:7:y:2017:i:1:d:10.1007_s13162-017-0096-5
    DOI: 10.1007/s13162-017-0096-5
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    References listed on IDEAS

    as
    1. Shelby D. Hunt, 2015. "The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare," AMS Review, Springer;Academy of Marketing Science, vol. 5(3), pages 61-77, December.
    2. Manjit S. Yadav, 2014. "Enhancing theory development in marketing," AMS Review, Springer;Academy of Marketing Science, vol. 4(1), pages 1-4, June.
    3. Kevin Lane Keller, 2016. "Reflections on customer-based brand equity: perspectives, progress, and priorities," AMS Review, Springer;Academy of Marketing Science, vol. 6(1), pages 1-16, June.
    4. Gerald Zaltman, 2016. "Marketing’s forthcoming Age of imagination," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 99-115, December.
    5. Bernard J. Jaworski & Ajay K. Kohli, 2017. "Conducting field-based, discovery-oriented research: lessons from our market orientation research experience," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 4-12, June.
    6. Shelby Hunt, 2015. "The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 5(3), pages 61-77, December.
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    Cited by:

    1. Manjit S. Yadav, 2019. "AMS Review: Progress toward a world-class journal dedicated to theory development," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 1-4, June.
    2. Aric Rindfleisch, 2020. "Transaction cost theory: past, present and future," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 85-97, June.
    3. Shashank Vaid & Michael Ahearne, 2021. "The instantaneous commitment effect: developing stakeholder orientation among managers," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 162-179, June.
    4. Manjit S. Yadav, 2020. "Reimagining marketing doctoral programs," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 56-64, June.
    5. Jeffrey R. Carlson & William T. Ross & Robin A. Coulter & Adam J. Marquardt, 2019. "About time in marketing: an assessment of the study of time and conceptual framework," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 136-154, December.

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