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Replies to comments on “Toward social responsibility,” also incorporating a focus on ESG

Author

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  • John F. Gaski

    (University of Notre Dame)

Abstract

The author of “Toward social responsibility, not the social responsibility semblance: Marketing does not need a conscience,” published in the June 2022 AMS Review, offers replies to the two generally negative commentaries that appeared in the same issue. One adjunct section of this item also gives attention to the related issue of enviro-social-governance (ESG) as a corporate policy appendage. I am grateful not only to editors Steve Vargo and O. C. Ferrell for the opportunity to publish my “Social responsibility semblance” article in AMS Review (Gaski, 2022) but to the six commenters, including old friends J. J. Cronin and Pat Murphy, for their worthy efforts in analyzing and interpreting my piece. I will demonstrate my reciprocal respect by attempting the same level of thoroughness they applied. Other than hereby affirming my appreciation for the positive comments of Cronin (2022) and Ahluwalia (2022), I target my reactions now to the critiques of the other two commentary teams.

Suggested Citation

  • John F. Gaski, 2023. "Replies to comments on “Toward social responsibility,” also incorporating a focus on ESG," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 5-11, June.
    • Handle: RePEc:spr:amsrev:v:13:y:2023:i:1:d:10.1007_s13162-023-00253-7
    DOI: 10.1007/s13162-023-00253-7
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    References listed on IDEAS

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    1. Saurabh Ahluwalia, 2022. "A critique of corporate social responsibility in light of classical economics," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 25-29, June.
    2. Kelly D. Martin & Stasha Burpee, 2022. "Marketing as problem solver: in defense of social responsibility," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 44-51, June.
    3. David W. Stewart, 2022. "Marketing's contribution to consumer welfare: A research agenda," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(4), pages 1423-1432, December.
    4. John F. Gaski, 2022. "Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 7-24, June.
    5. J. Joseph Cronin, 2022. "Marketing’s new myopia: Expanding the social responsibilities of marketing managers," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 30-37, June.
    6. Gaski, John F., 1985. "Dangerous territory: The societal marketing concept revisited," Business Horizons, Elsevier, vol. 28(4), pages 42-47.
    7. Geert Demuijnck & Patrick E. Murphy, 2022. "Why should marketers be forced to ignore their moral awareness? A reply to Gaski," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 38-43, June.
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