Responsible Ads: A Workable Ideal
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Volume (Year): 87 (2009)
Issue (Month): 2 (June)
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References listed on IDEAS
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- P.-L. Dubois & A. Jolibert, 2005. "Le marketing," Post-Print halshs-00095259, HAL.
- Borg, Mary O. & Stranahan, Harriet A., 2005. "Does Lottery Advertising Exploit Disadvantaged and Vulnerable Markets?," Business Ethics Quarterly, Cambridge University Press, vol. 15(01), pages 23-35, January.
- Bishop, John Douglas, 2000. "Is Self-Identity Image Advertising Ethical?," Business Ethics Quarterly, Cambridge University Press, vol. 10(02), pages 371-398, April.
- Brenkert, George G., 1998. "Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility," Business Ethics Quarterly, Cambridge University Press, vol. 8(01), pages 1-18, January.
- Hyman, Michael R. & Skipper, Robert & Tansey, Richard, 1990. "Ethical codes are not enough," Business Horizons, Elsevier, vol. 33(2), pages 15-22.
- Jonathan Reuter & Eric Zitzewitz, 2005.
"Do Ads Influence Editors? Advertising and Bias in the Financial Media,"
- Jonathan Reuter & Eric Zitzewitz, 2006. "Do Ads Influence Editors? Advertising and Bias in the Financial Media," The Quarterly Journal of Economics, Oxford University Press, vol. 121(1), pages 197-227.
- Schmalensee, Richard, 1983. "Advertising and Entry Deterrence: An Exploratory Model," Journal of Political Economy, University of Chicago Press, vol. 91(4), pages 636-653, August.
- Gaski, John F., 1985. "Dangerous territory: The societal marketing concept revisited," Business Horizons, Elsevier, vol. 28(4), pages 42-47.
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