Responsible Ads: A Workable Ideal
No abstract is available for this item.
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Gaski, John F., 1985. "Dangerous territory: The societal marketing concept revisited," Business Horizons, Elsevier, vol. 28(4), pages 42-47.
- Jonathan Reuter & Eric Zitzewitz, 2006.
"Do ADS Influence Editors? Advertising and Bias in the Financial Media,"
The Quarterly Journal of Economics,
MIT Press, vol. 121(1), pages 197-227, 02.
- Jonathan Reuter & Eric Zitzewitz, 2005. "Do Ads Influence Editors? Advertising and Bias in the Financial Media," Finance 0501003, EconWPA.
- Hyman, Michael R. & Skipper, Robert & Tansey, Richard, 1990. "Ethical codes are not enough," Business Horizons, Elsevier, vol. 33(2), pages 15-22.
- Schmalensee, Richard, 1983. "Advertising and Entry Deterrence: An Exploratory Model," Journal of Political Economy, University of Chicago Press, vol. 91(4), pages 636-53, August.
When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:87:y:2009:i:2:p:199-210. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Guenther Eichhorn)or (Christopher F. Baum)
If references are entirely missing, you can add them using this form.