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Responsible Ads: A Workable Ideal


  • M. Hyman



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Suggested Citation

  • M. Hyman, 2009. "Responsible Ads: A Workable Ideal," Journal of Business Ethics, Springer, vol. 87(2), pages 199-210, June.
  • Handle: RePEc:kap:jbuset:v:87:y:2009:i:2:p:199-210
    DOI: 10.1007/s10551-008-9879-9

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    References listed on IDEAS

    1. P.-L. Dubois & A. Jolibert, 2005. "Le marketing," Post-Print halshs-00095259, HAL.
    2. Borg, Mary O. & Stranahan, Harriet A., 2005. "Does Lottery Advertising Exploit Disadvantaged and Vulnerable Markets?," Business Ethics Quarterly, Cambridge University Press, vol. 15(01), pages 23-35, January.
    3. Gaski, John F., 1985. "Dangerous territory: The societal marketing concept revisited," Business Horizons, Elsevier, vol. 28(4), pages 42-47.
    4. Schmalensee, Richard, 1983. "Advertising and Entry Deterrence: An Exploratory Model," Journal of Political Economy, University of Chicago Press, vol. 91(4), pages 636-653, August.
    5. Bishop, John Douglas, 2000. "Is Self-Identity Image Advertising Ethical?," Business Ethics Quarterly, Cambridge University Press, vol. 10(02), pages 371-398, April.
    6. Brenkert, George G., 1998. "Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility," Business Ethics Quarterly, Cambridge University Press, vol. 8(01), pages 1-18, January.
    7. Jonathan Reuter & Eric Zitzewitz, 2006. "Do Ads Influence Editors? Advertising and Bias in the Financial Media," The Quarterly Journal of Economics, Oxford University Press, vol. 121(1), pages 197-227.
    8. Hyman, Michael R. & Skipper, Robert & Tansey, Richard, 1990. "Ethical codes are not enough," Business Horizons, Elsevier, vol. 33(2), pages 15-22.
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    Cited by:

    1. Caroline Moraes & Nina Michaelidou, 2017. "Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising," Journal of Business Ethics, Springer, vol. 141(2), pages 231-233, March.
    2. Joanna Hernik & Dana-Nicoleta Lascu, 2012. "An Analysis Of Social Campaigns Aimed At Reducing Alcohol Consumption: The Case Of Poland," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 7(4), pages 117-136, December.
    3. Guang-Xin Xie & Robert Madrigal & David Boush, 2015. "Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising," Journal of Business Ethics, Springer, vol. 129(2), pages 281-293, June.


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