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Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising

Author

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  • Caroline Moraes

    (Coventry University)

  • Nina Michaelidou

    (Loughborough University)

Abstract

The field of marketing and consumer ethics has evolved considerably over the past 20 years, yet research on specific areas of advertising ethics remains limited. This limitation persists despite developments in digital technologies, and the impact they have had on advertising practice generally and online advertising more specifically. Online media are becoming increasingly populated by advertising content, as consumers continuously navigate ever-evolving mediascapes. Thus, there is a need to examine the ethical issues associated with the use of controversial advertising online, as well as consumers’ responses to such ads. This special thematic symposium addresses this literature gap, which is at the intersection of consumer ethics, e-marketing, and controversial advertising. The two papers in the special thematic symposium present new research in this area, along with some initial ethical implications as well as potential for future research.

Suggested Citation

  • Caroline Moraes & Nina Michaelidou, 2017. "Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising," Journal of Business Ethics, Springer, vol. 141(2), pages 231-233, March.
    • Handle: RePEc:kap:jbuset:v:141:y:2017:i:2:d:10.1007_s10551-015-2754-6
    DOI: 10.1007/s10551-015-2754-6
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    References listed on IDEAS

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    1. Dahl, Darren W. & Frankenberger, Kristina D. & Manchanda, Rajesh V., 2003. "Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students," Journal of Advertising Research, Cambridge University Press, vol. 43(3), pages 268-280, September.
    2. Bette Stead & Jackie Gilbert, 2001. "Ethical Issues in Electronic Commerce," Journal of Business Ethics, Springer, vol. 34(2), pages 75-85, November.
    3. Aysen Bakir & Scott Vitell, 2010. "The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint," Journal of Business Ethics, Springer, vol. 91(2), pages 299-311, January.
    4. Jonathan Linton & Steven Walsh, 2012. "Introduction to the Field of Nanotechnology Ethics and Policy," Journal of Business Ethics, Springer, vol. 109(4), pages 547-549, September.
    5. M. Hyman, 2009. "Responsible Ads: A Workable Ideal," Journal of Business Ethics, Springer, vol. 87(2), pages 199-210, June.
    6. Nwachukwu, Saviour L. S. & Vitell Jr., Scott J. & Gilbert, Faye W. & Barnes, James H., 1997. "Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies," Journal of Business Research, Elsevier, vol. 39(2), pages 107-118, June.
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    Cited by:

    1. Kenichi Jogel Pacis & Maria Angela Almendrala & Rica Jade Paitone & Antonio Etrata Jr., 2022. "The relevance of the notion for all publicity is good publicity: The influencing factors in the 21st century," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(2), pages 42-56, March.

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