Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends
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Volume (Year): 93 (2010)
Issue (Month): 1 (April)
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- Roberts, James A., 1996. "Will the real socially responsible consumer please step forward?," Business Horizons, Elsevier, vol. 39(1), pages 79-83.
- Rosemary Ramsey & Greg Marshall & Mark Johnston & Dawn Deeter-Schmelz, 2007. "Ethical Ideologies and Older Consumer Perceptions of Unethical Sales Tactics," Journal of Business Ethics, Springer, vol. 70(2), pages 191-207, January.
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- Kracher, Beverly & Corritore, Cynthia L., 2004. "Is There a Special E-Commerce Ethics?," Business Ethics Quarterly, Cambridge University Press, vol. 14(01), pages 71-94, January.
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