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Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends

  • Bodo Schlegelmilch
  • Magdalena Öberseder

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    File URL: http://hdl.handle.net/10.1007/s10551-009-0182-1
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    Article provided by Springer in its journal Journal of Business Ethics.

    Volume (Year): 93 (2010)
    Issue (Month): 1 (April)
    Pages: 1-19

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    Handle: RePEc:kap:jbuset:v:93:y:2010:i:1:p:1-19
    Contact details of provider: Web page: http://www.springerlink.com/link.asp?id=100281

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    1. Muncy, James A. & Vitell, Scott J., 1992. "Consumer ethics: An investigation of the ethical beliefs of the final consumer," Journal of Business Research, Elsevier, vol. 24(4), pages 297-311, June.
    2. repec:dgr:kubcen:2000123 is not listed on IDEAS
    3. Chonko, Lawrence B. & Hunt, Shelby D., 1985. "Ethics and marketing management: An empirical examination," Journal of Business Research, Elsevier, vol. 13(4), pages 339-359, August.
    4. Erin Cavusgil, 2007. "Merck and Vioxx: An Examination of an Ethical Decision-Making Model," Journal of Business Ethics, Springer, vol. 76(4), pages 451-461, December.
    5. Bette Stead & Jackie Gilbert, 2001. "Ethical Issues in Electronic Commerce," Journal of Business Ethics, Springer, vol. 34(2), pages 75-85, November.
    6. Becker-Olsen, Karen L. & Cudmore, B. Andrew & Hill, Ronald Paul, 2006. "The impact of perceived corporate social responsibility on consumer behavior," Journal of Business Research, Elsevier, vol. 59(1), pages 46-53, January.
    7. Rosemary Ramsey & Greg Marshall & Mark Johnston & Dawn Deeter-Schmelz, 2007. "Ethical Ideologies and Older Consumer Perceptions of Unethical Sales Tactics," Journal of Business Ethics, Springer, vol. 70(2), pages 191-207, January.
    8. Dubinsky, Alan J. & Loken, Barbara, 1989. "Analyzing ethical decision making in marketing," Journal of Business Research, Elsevier, vol. 19(2), pages 83-107, September.
    9. M. Joseph Sirgy & Dong-Jin Lee, 2008. "Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms," Journal of Business Ethics, Springer, vol. 77(4), pages 377-403, February.
    10. Roberts, James A., 1996. "Will the real socially responsible consumer please step forward?," Business Horizons, Elsevier, vol. 39(1), pages 79-83.
    11. Singhapakdi, Anusorn & Vitell, Scott J. & Kraft, Kenneth L., 1996. "Moral Intensity and Ethical Decision-Making of Marketing Professionals," Journal of Business Research, Elsevier, vol. 36(3), pages 245-255, July.
    12. Robin, Donald P. & Reidenbach, R. Eric & Forrest, P. J., 1996. "The perceived importance of an ethical issue as an influence on the ethical decision-making of ad managers," Journal of Business Research, Elsevier, vol. 35(1), pages 17-28, January.
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