Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends
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Volume (Year): 93 (2010)
Issue (Month): 1 (April)
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- Rosemary Ramsey & Greg Marshall & Mark Johnston & Dawn Deeter-Schmelz, 2007. "Ethical Ideologies and Older Consumer Perceptions of Unethical Sales Tactics," Journal of Business Ethics, Springer, vol. 70(2), pages 191-207, January.
- M. Joseph Sirgy & Dong-Jin Lee, 2008. "Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms," Journal of Business Ethics, Springer, vol. 77(4), pages 377-403, February.
- Roberts, James A., 1996. "Will the real socially responsible consumer please step forward?," Business Horizons, Elsevier, vol. 39(1), pages 79-83.
- Kracher, Beverly & Corritore, Cynthia L., 2004. "Is There a Special E-Commerce Ethics?," Business Ethics Quarterly, Cambridge University Press, vol. 14(01), pages 71-94, January.
- Baumgartner, H. & Pieters, R., 2000. "The Influence of Marketing Journals : A Citation Analysis of the Discipline and its Sub-areas," Discussion Paper 2000-123, Tilburg University, Center for Economic Research.
- Erin Cavusgil, 2007. "Merck and Vioxx: An Examination of an Ethical Decision-Making Model," Journal of Business Ethics, Springer, vol. 76(4), pages 451-461, December.
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