IDEAS home Printed from
   My bibliography  Save this article

Perceived Importance of Ethics and Ethical Decisions in Marketing


  • Singhapakdi, Anusorn


No abstract is available for this item.

Suggested Citation

  • Singhapakdi, Anusorn, 1999. "Perceived Importance of Ethics and Ethical Decisions in Marketing," Journal of Business Research, Elsevier, vol. 45(1), pages 89-99, May.
  • Handle: RePEc:eee:jbrese:v:45:y:1999:i:1:p:89-99

    Download full text from publisher

    File URL:
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    1. Chonko, Lawrence B. & Hunt, Shelby D., 1985. "Ethics and marketing management: An empirical examination," Journal of Business Research, Elsevier, vol. 13(4), pages 339-359, August.
    2. Dubinsky, Alan J. & Loken, Barbara, 1989. "Analyzing ethical decision making in marketing," Journal of Business Research, Elsevier, vol. 19(2), pages 83-107, September.
    3. Singhapakdi, Anusorn & Vitell, Scott J. & Kraft, Kenneth L., 1996. "Moral Intensity and Ethical Decision-Making of Marketing Professionals," Journal of Business Research, Elsevier, vol. 36(3), pages 245-255, July.
    4. Dawson, Leslie M., 1995. "Women and men, morality and ethics," Business Horizons, Elsevier, vol. 38(4), pages 61-68.
    5. Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
    6. Robin, Donald P. & Reidenbach, R. Eric & Forrest, P. J., 1996. "The perceived importance of an ethical issue as an influence on the ethical decision-making of ad managers," Journal of Business Research, Elsevier, vol. 35(1), pages 17-28, January.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Amber Mushtaq & Asad Afzal Humayon & Imran Ali, 2014. "Influence of Ethical Advertising on Consumer Purchase Intentions and Mediating Role of Individual Factors and Ethical Orientations," International Journal of Social Sciences and Management Studies (IJSSMS), The Economics and Social Development Organization (TESDO), vol. 1(1), pages 21-37, March.
    2. Peter Mudrack & E. Mason, 2013. "Ethical Judgments: What Do We Know, Where Do We Go?," Journal of Business Ethics, Springer, vol. 115(3), pages 575-597, July.
    3. Sean Valentine & Seong-Hyun Nam & David Hollingworth & Callie Hall, 2014. "Ethical Context and Ethical Decision Making: Examination of an Alternative Statistical Approach for Identifying Variable Relationships," Journal of Business Ethics, Springer, vol. 124(3), pages 509-526, October.
    4. Barnett, Tim & Valentine, Sean, 2004. "Issue contingencies and marketers' recognition of ethical issues, ethical judgments and behavioral intentions," Journal of Business Research, Elsevier, vol. 57(4), pages 338-346, April.
    5. Scott J. Vitell & Anusorn Singhapakdi & Ceri Nishihara, 2015. "The influence of ethics institutionalization on ethical decision making in marketing," Chapters,in: Handbook on Ethics and Marketing, chapter 4, pages 61-88 Edward Elgar Publishing.
    6. Nigel Piercy & Nikala Lane, 2007. "Ethical and Moral Dilemmas Associated with Strategic Relationships between Business-to-Business Buyers and Sellers," Journal of Business Ethics, Springer, vol. 72(1), pages 87-102, April.
    7. Singhapakdi, Anusorn & Sirgy, M. Joseph & Lee, Dong-Jin, 2010. "Is small business better than big business for marketing managers?," Journal of Business Research, Elsevier, vol. 63(4), pages 418-423, April.
    8. Janet Marta & Anusorn Singhapakdi & Dong-Jin Lee & Sebnem Burnaz & Y. Ilker Topcu & M. Serap Atakan & Tugrul Ozkaracalar, 2012. "The Effects of Corporate Ethical Values and Personal Moral Philosophies on Ethical Intentions in Selling Situations: Evidence from Turkish, Thai, and American Businesspeople," Journal of Business Ethics, Springer, vol. 106(2), pages 229-241, March.
    9. Anusorn Singhapakdi & Mahesh Gopinath & Janet Marta & Larry Carter, 2008. "Antecedents and Consequences of Perceived Importance of Ethics in Marketing Situations: A Study of Thai Businesspeople," Journal of Business Ethics, Springer, vol. 81(4), pages 887-904, September.
    10. Ahmed Musbah & Christopher J. Cowton & David Tyfa, 2016. "The Role of Individual Variables, Organizational Variables and Moral Intensity Dimensions in Libyan Management Accountants’ Ethical Decision Making," Journal of Business Ethics, Springer, vol. 134(3), pages 335-358, March.
    11. Scott Vitell & Anusorn Singhapakdi, 2008. "The Role of Ethics Institutionalization in Influencing Organizational Commitment, Job Satisfaction, and Esprit de Corps," Journal of Business Ethics, Springer, vol. 81(2), pages 343-353, August.
    12. repec:gam:jsusta:v:9:y:2017:i:9:p:1617-:d:111618 is not listed on IDEAS
    13. Lee, Eun Mi & Park, Seong-Yeon & Rapert, Molly I. & Newman, Christopher L., 2012. "Does perceived consumer fit matter in corporate social responsibility issues?," Journal of Business Research, Elsevier, vol. 65(11), pages 1558-1564.
    14. Derek Dalton & Marc Ortegren, 2011. "Gender Differences in Ethics Research: The Importance of Controlling for the Social Desirability Response Bias," Journal of Business Ethics, Springer, vol. 103(1), pages 73-93, September.
    15. Al-Karim Samnani & Sabrina Salamon & Parbudyal Singh, 2014. "Negative Affect and Counterproductive Workplace Behavior: The Moderating Role of Moral Disengagement and Gender," Journal of Business Ethics, Springer, vol. 119(2), pages 235-244, January.
    16. Daulatram Lund, 2008. "Gender Differences in Ethics Judgment of Marketing Professionals in the United States," Journal of Business Ethics, Springer, vol. 77(4), pages 501-515, February.
    17. José-Luis Godos-Díez & Roberto Fernández-Gago & Almudena Martínez-Campillo, 2011. "How Important Are CEOs to CSR Practices? An Analysis of the Mediating Effect of the Perceived Role of Ethics and Social Responsibility," Journal of Business Ethics, Springer, vol. 98(4), pages 531-548, February.
    18. Kurt Wurthmann, 2017. "Implicit Theories and Issue Characteristics as Determinants of Moral Awareness and Intentions," Journal of Business Ethics, Springer, vol. 142(1), pages 93-116, April.

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:45:y:1999:i:1:p:89-99. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.