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The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint

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  • Aysen Bakir
  • Scott Vitell

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  • Aysen Bakir & Scott Vitell, 2010. "The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint," Journal of Business Ethics, Springer, vol. 91(2), pages 299-311, January.
    • Handle: RePEc:kap:jbuset:v:91:y:2010:i:2:p:299-311
    DOI: 10.1007/s10551-009-0084-2
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    References listed on IDEAS

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    1. Dubinsky, Alan J. & Loken, Barbara, 1989. "Analyzing ethical decision making in marketing," Journal of Business Research, Elsevier, vol. 19(2), pages 83-107, September.
    2. Goldberg, Marvin E & Gorn, Gerald J & Gibson, Wendy, 1978. "TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 73-81, Se.
    3. Robin, Donald P. & Reidenbach, R. Eric & Forrest, P. J., 1996. "The perceived importance of an ethical issue as an influence on the ethical decision-making of ad managers," Journal of Business Research, Elsevier, vol. 35(1), pages 17-28, January.
    4. Carlson, Les & Grossbart, Sanford, 1988. "Parental Style and Consumer Socialization of Children," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(1), pages 77-94, June.
    5. Singhapakdi, Anusorn & Vitell, Scott J. & Kraft, Kenneth L., 1996. "Moral Intensity and Ethical Decision-Making of Marketing Professionals," Journal of Business Research, Elsevier, vol. 36(3), pages 245-255, July.
    6. Simon Hudson & David Hudson & John Peloza, 2008. "Meet the Parents: A Parents’ Perspective on Product Placement in Children’s Films," Journal of Business Ethics, Springer, vol. 80(2), pages 289-304, June.
    7. Gorn, Gerald J & Goldberg, Marvin E, 1977. "The Impact of Television Advertising on Children from Low Income Families," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(2), pages 86-88, Se.
    8. Bass, Kenneth & Barnett, Tim & Brown, Gene, 1999. "Individual Difference Variables, Ethical Judgments, and Ethical Behavioral Intentions," Business Ethics Quarterly, Cambridge University Press, vol. 9(2), pages 183-205, April.
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    Cited by:

    1. Diego Rinallo & Suman Basuroy & Ruhai Wu & Hyo Jeon, 2013. "The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions," Journal of Business Ethics, Springer, vol. 114(3), pages 425-441, May.
    2. Caroline Moraes & Nina Michaelidou, 2017. "Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising," Journal of Business Ethics, Springer, vol. 141(2), pages 231-233, March.
    3. Guang-Xin Xie & Robert Madrigal & David Boush, 2015. "Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising," Journal of Business Ethics, Springer, vol. 129(2), pages 281-293, June.
    4. Mehta, Ritu & Bharadwaj, Apoorva, 2021. "Food advertising targeting children in India: Analysis and implications," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

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