IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v5y1978i2p73-81.html
   My bibliography  Save this article

TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?

Author

Listed:
  • Goldberg, Marvin E
  • Gorn, Gerald J
  • Gibson, Wendy

Abstract

No abstract is available for this item.

Suggested Citation

  • Goldberg, Marvin E & Gorn, Gerald J & Gibson, Wendy, 1978. "TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 73-81, Se.
    • Handle: RePEc:oup:jconrs:v:5:y:1978:i:2:p:73-81
    DOI: 10.1086/208717
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/208717
    Download Restriction: no
    File URL: https://libkey.io/10.1086/208717?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Manish Mittal, 2011. "Television Viewing and Perception of Parental Concern among Urban Indian Children," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 36(1), pages 45-59, February.
    2. Aysen Bakir & Scott Vitell, 2010. "The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint," Journal of Business Ethics, Springer, vol. 91(2), pages 299-311, January.
    3. Livingstone, Sonia & Helsper, Ellen, 2004. "Advertising foods to children: Understanding promotion in the context of children's daily lives. A review of the literature prepared for the Research Department of the Office of Communications (OFCOM)," LSE Research Online Documents on Economics 21757, London School of Economics and Political Science, LSE Library.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:5:y:1978:i:2:p:73-81. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.