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Differences in tourist ethical judgment and responsible tourism intention: An ethical scenario approach

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  • Lee, Hae Young
  • Bonn, Mark A.
  • Reid, Earl L.
  • Kim, Woo Gon

Abstract

While many tourists recognize the necessity of responsible tourism, not all respond to it equally. Thus, this study explores behavioral discrepancies in responsible tourism practices with respect to three types of ethical travel issues (economic, socio-cultural, and environmental). An ethical decision-making process that begins with perceived importance of ethical issues (PIE) was examined using a scenario approach based on responses from tourists in South Korea. Results found that (1) tourists responded to specific responsible issues in different ways, (2) PIE was positively related to ethical decision making, and (3) except for economic issues, tourists with more travel experiences were more likely to make ethically favorable decisions. Such findings provide useful information that can help improve upon the limited understanding of the ethical decisions of tourists. Effective communication and management strategies to raise awareness and facilitate responsible tourist behavior are further discussed.

Suggested Citation

  • Lee, Hae Young & Bonn, Mark A. & Reid, Earl L. & Kim, Woo Gon, 2017. "Differences in tourist ethical judgment and responsible tourism intention: An ethical scenario approach," Tourism Management, Elsevier, vol. 60(C), pages 298-307.
    • Handle: RePEc:eee:touman:v:60:y:2017:i:c:p:298-307
    DOI: 10.1016/j.tourman.2016.12.003
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    3. Sahar Mohamadi & Abbas Abbasi & Habib-Allah Ranaei Kordshouli & Kazem Askarifar, 2022. "Conceptualizing sustainable–responsible tourism indicators: an interpretive structural modeling approach," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(1), pages 399-425, January.
    4. Ahyoung Yoon & Daeyoung Jeong & Jinhyung Chon & Ji-Hwan Yoon, 2019. "A Study of Consumers’ Intentions to Participate in Responsible Tourism Using Message Framing and Appeals," Sustainability, MDPI, vol. 11(3), pages 1-14, February.
    5. Paramita, Widya & Zulfa, Naila & Rostiani, Rokhima & Widyaningsih, Yulia A. & Sholihin, Mahfud, 2021. "Ethics support through rapport: Elaborating the impact of service provider rapport on ethical behaviour intention of the tourists," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    6. Li, Tao & Chen, Yun, 2022. "The obstacle to building a mutual regulation system: Exploring people's intervention intention toward tourists' deviant behavior," Annals of Tourism Research, Elsevier, vol. 93(C).
    7. Akira Ide, 2021. "Tourism and ICT Solutions in the COVID-19 Era: A Comparison Between Japan and Sweden," The Review of Socionetwork Strategies, Springer, vol. 15(1), pages 195-211, June.
    8. Álvaro Dias & Inês Aldana & Leandro Pereira & Renato Lopes da Costa & Nelson António, 2021. "A Measure of Tourist Responsibility," Sustainability, MDPI, vol. 13(6), pages 1-20, March.
    9. Mashudu Andra Mabibibi & Kaitano Dube & Konanani Thwala, 2021. "Successes and Challenges in Sustainable Development Goals Localisation for Host Communities around Kruger National Park," Sustainability, MDPI, vol. 13(10), pages 1-16, May.
    10. Fidel Martínez-Roget & Emilia Vázquez Rozas & Eddy A. Castillo-Montesdeoca, 2020. "How Visitors’ Perceived Destination Ethics Impacts their Behavioural Intentions," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 26(2), pages 291-310, December.
    11. Hongping Zhang & Heather J. Gibson, 2021. "Long-Term Impact of Study Abroad on Sustainability-Related Attitudes and Behaviors," Sustainability, MDPI, vol. 13(4), pages 1-20, February.
    12. Yongxun Xu & Xuechao Wei & Shih-Chih Chen, 2019. "Determinants and Mechanisms of Tourists’ Environmentally Responsible Behavior: Applying and Extending the Value-Identity-Personal Norm Model in China," Sustainability, MDPI, vol. 11(13), pages 1-14, July.

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