Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms
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- Stephan Grzeskowiak & M. Sirgy & Dong-Jin Lee & C. Claiborne, 2006. "Housing Well-Being: Developing and Validating a Measure," Social Indicators Research, Springer, vol. 79(3), pages 503-541, December.
- Kumar, Nirmalya & Scheer, Lisa & Kotler, Philip, 2000. "From market driven to market driving," European Management Journal, Elsevier, vol. 18(2), pages 129-142, April.
- Belk, Russell W, 1985. " Materialism: Trait Aspects of Living in the Material World," Journal of Consumer Research, University of Chicago Press, vol. 12(3), pages 265-80, December.
- Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-29, March-Apr.
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