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Educating for Sustainable Fashion: Using Clothing Acquisition Abstinence to Explore Sustainable Consumption and Life Beyond Growth

Author

Listed:
  • Cosette M. Joyner Armstrong

    (Oklahoma State University)

  • Kim Y. Hiller Connell

    (Kansas State University)

  • Chunmin Lang

    (Louisiana State University)

  • Mary Ruppert-Stroescu

    (Oklahoma State University)

  • Melody L. A. LeHew

    (Kansas State University)

Abstract

This paper reports outcomes from a research study whereby fashion-oriented students experienced life where the ability to acquire new clothing was removed. Students volunteered to participate in this experiential learning challenge, titled the Fashion Detox: to abstain from clothing acquisition for 10 weeks and reflect about the experience. This learning experience was characterized by barriers to sustainable consumption, chief among them a range of temptations prompted by inescapable merchandising and marketing strategies, compulsive tendencies, and envy of those who could consume with impunity. Students also indicated many benefits to abstaining from acquisition, such as creativity and self-regulation. This teaching and learning experiment has important implications for the challenges faced by educators who must engage fashion-oriented students in sustainability topics and how these may be navigated.

Suggested Citation

  • Cosette M. Joyner Armstrong & Kim Y. Hiller Connell & Chunmin Lang & Mary Ruppert-Stroescu & Melody L. A. LeHew, 2016. "Educating for Sustainable Fashion: Using Clothing Acquisition Abstinence to Explore Sustainable Consumption and Life Beyond Growth," Journal of Consumer Policy, Springer, vol. 39(4), pages 417-439, December.
    • Handle: RePEc:kap:jcopol:v:39:y:2016:i:4:d:10.1007_s10603-016-9330-z
    DOI: 10.1007/s10603-016-9330-z
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    Cited by:

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    2. M. G. McEachern & D. Middleton & T. Cassidy, 2020. "Encouraging Sustainable Behaviour Change via a Social Practice Approach: A Focus on Apparel Consumption Practices," Journal of Consumer Policy, Springer, vol. 43(2), pages 397-418, June.
    3. Sunyang Park & Yuri Lee, 2020. "Scale Development of Sustainable Consumption of Clothing Products," Sustainability, MDPI, vol. 13(1), pages 1-20, December.
    4. F. Ziesemer & A. Hüttel & I. Balderjahn, 2021. "Young People as Drivers or Inhibitors of the Sustainability Movement: The Case of Anti-Consumption," Journal of Consumer Policy, Springer, vol. 44(3), pages 427-453, September.
    5. Jesse R. Catlin & Michael Gerhard Luchs & Marcus Phipps, 2017. "Consumer Perceptions of the Social Vs. Environmental Dimensions of Sustainability," Journal of Consumer Policy, Springer, vol. 40(3), pages 245-277, September.
    6. Andreea-Ionela Puiu & Rodica Ianole-Călin & Elena Druică, 2023. "Exploring the Consumer Acceptance of Nano Clothing Using a PLS-SEM Analysis," Stats, MDPI, vol. 6(4), pages 1-19, October.
    7. Jūratė Banytė & Laura Šalčiuvienė & Aistė Dovalienė & Žaneta Piligrimienė & Włodzimierz Sroka, 2020. "Sustainable Consumption Behavior at Home and in the Workplace: Avenues for Innovative Solutions," Sustainability, MDPI, vol. 12(16), pages 1-24, August.

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