IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v32y2016icp262-268.html
   My bibliography  Save this article

The role of fashionability in second-hand shopping motivations

Author

Listed:
  • Ferraro, Carla
  • Sands, Sean
  • Brace-Govan, Jan

Abstract

Second-hand consumption has been quietly undergoing a makeover in recent years. As part of this shift, the concept of shopping for second-hand goods has been redefined. In today's retail marketplace, a mix of thrift stores, high-end stores, and online retailers are recognising the value of second-hand and hosting flea markets or launching their own vintage product collections. However, limited research attention has been paid to role of ‘fashionability’ as a motivation for consumers to shop for second-hand goods. In this study, we explore modern consumer second-hand shopping behaviour and motivations, inclusive of fashionability. Through a segmentation of second-hand store shoppers, we identify four distinct segments. While we find a polarisation of fashionability motivations, the vast majority (83%) of second-hand shoppers are driven by fashion when shopping in second-hand stores. The findings present several implications for second-hand retailers, including new ways to expand their customer base by tapping into elements of fashionability.

Suggested Citation

  • Ferraro, Carla & Sands, Sean & Brace-Govan, Jan, 2016. "The role of fashionability in second-hand shopping motivations," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 262-268.
    • Handle: RePEc:eee:joreco:v:32:y:2016:i:c:p:262-268
    DOI: 10.1016/j.jretconser.2016.07.006
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698915301521
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2016.07.006?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. de Brito, Marisa P. & Carbone, Valentina & Blanquart, Corinne Meunier, 2008. "Towards a sustainable fashion retail supply chain in Europe: Organisation and performance," International Journal of Production Economics, Elsevier, vol. 114(2), pages 534-553, August.
    2. M. de Brito & V. Carbone & C. Blanquart, 2008. "Towards a sustainable fashion retail supply chain in Europe:Organisation and performance," Post-Print hal-00506351, HAL.
    3. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 644-656, March.
    4. Denis Guiot & Dominique Roux, 2010. "A Second-Hand Shoppers' Motivation Scale: Antecedents, Consequences, and Implications for Retailers," Post-Print halshs-00643839, HAL.
    5. Holt, Douglas B, 1995. "How Consumers Consume: A Typology of Consumption Practices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(1), pages 1-16, June.
    6. Guiot, Denis & Roux, Dominique, 2010. "A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers," Journal of Retailing, Elsevier, vol. 86(4), pages 355-371.
    7. McCracken, Grant, 1986. "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 71-84, June.
    8. Anderson, Simon P. & Ginsburgh, Victor A., 1994. "Price discrimination via second-hand markets," European Economic Review, Elsevier, vol. 38(1), pages 23-44, January.
    9. Dominique Roux & Michaël Korchia, 2006. "Am I What I Wear? An Exploratory Study of Symbolic Meanings Associated with Secondhand Clothing," Post-Print hal-02022232, HAL.
    10. Zeynep Arsel & Craig J. Thompson, 2011. "Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(5), pages 791-806.
    11. repec:dau:papers:123456789/7634 is not listed on IDEAS
    12. Belk, Russell W & Sherry, John F, Jr & Wallendorf, Melanie, 1988. "A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 449-470, March.
    13. Konuş, Umut & Verhoef, Peter C. & Neslin, Scott A., 2008. "Multichannel Shopper Segments and Their Covariates," Journal of Retailing, Elsevier, vol. 84(4), pages 398-413.
    14. Nicky Gregson & Louise Crewe & Kate Brooks, 2002. "Discourse, Displacement, and Retail Practice: Some Pointers from the Charity Retail Project," Environment and Planning A, , vol. 34(9), pages 1661-1683, September.
    15. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Michaud Trevinal, Aurélia & Stenger, Thomas, 2014. "Toward a conceptualization of the online shopping experience," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 314-326.
    2. Ross, Gretchen R. & Bolton, Lisa E. & Meloy, Margaret G., 2023. "Disorder in secondhand retail spaces: The countervailing forces of hidden treasure and risk," Journal of Retailing, Elsevier, vol. 99(1), pages 136-148.
    3. Moriuchi, Emi & Takahashi, Ikuo, 2022. "The role of perceived value, trust and engagement in the C2C online secondary marketplace," Journal of Business Research, Elsevier, vol. 148(C), pages 76-88.
    4. Eva Cerio & Alain Debenedetti, 2019. "From dispossession to objects' reuse: trajectories and practices in the context of clothing," Post-Print hal-02135221, HAL.
    5. Sebald, Anna Kathrin & Jacob, Frank, 2020. "What help do you need for your fashion shopping? A typology of curated fashion shoppers based on shopping motivations," European Management Journal, Elsevier, vol. 38(2), pages 319-334.
    6. Jamal, Ahmad & Peattie, Sue & Peattie, Ken, 2012. "Ethnic minority consumers' responses to sales promotions in the packaged food market," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 98-108.
    7. Justyna Kramarczyk & Mathieu Alemany Oliver, 2022. "Accumulative vs. Appreciative Expressions of Materialism: Revising Materialism in Light of Polish Simplifiers and New Materialism," Journal of Business Ethics, Springer, vol. 175(4), pages 701-719, February.
    8. Padmavathy, Chandrasekaran & Swapana, Murali & Paul, Justin, 2019. "Online second-hand shopping motivation – Conceptualization, scale development, and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 19-32.
    9. El-Bassiouny, 2017. "The Hijabi Self: Authenticity and Transformation in the Hijab Fashion Phenomenon," Working Papers 43, The German University in Cairo, Faculty of Management Technology.
    10. Healy, Jason C. & McDonagh, Pierre, 2013. "Consumer roles in brand culture and value co-creation in virtual communities," Journal of Business Research, Elsevier, vol. 66(9), pages 1528-1540.
    11. Myriam ERTZ & Fabien DURIF & Manon ARCAND, 2016. "Business in the hands of consumers: A scale for measuring online resale motivations," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 60-76.
    12. Myriam Ertz & Fabien Durif & Manon Arcand, 2019. "A conceptual perspective on collaborative consumption," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 27-41, June.
    13. Vespestad, May Kristin & Clancy, Anne, 2021. "Exploring the use of content analysis methodology in consumer research," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    14. Monika Tiarawati & Widyastuti Widyastuti & Yessy Artanti & Agus Frianto & Sista Paramita, 2022. "Perception of brand value and motivation to collect second goods," Technium Social Sciences Journal, Technium Science, vol. 34(1), pages 465-471, August.
    15. Skandalis, Alexandros & Byrom, John & Banister, Emma, 2019. "Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture," Journal of Business Research, Elsevier, vol. 97(C), pages 43-50.
    16. Angell, Robert J. & Megicks, Phil & Memery, Juliet & Heffernan, Troy W., 2014. "Older shopper types from store image factors," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 192-202.
    17. Jain, Geetika & Kamble, Sachin S. & Ndubisi, Nelson Oly & Shrivastava, Archana & Belhadi, Amine & Venkatesh, Mani, 2022. "Antecedents of Blockchain-Enabled E-commerce Platforms (BEEP) adoption by customers – A study of second-hand small and medium apparel retailers," Journal of Business Research, Elsevier, vol. 149(C), pages 576-588.
    18. Rocha, Ana Raquel Coelho & da Rocha, Angela & Rocha, Everardo, 2016. "Classifying and classified: An interpretive study of the consumption of cruises by the “new” Brazilian middle class," International Business Review, Elsevier, vol. 25(3), pages 624-632.
    19. Bharath Ramkumar & Hongjoo Woo & Naeun (Lauren) Kim, 2021. "The cross‐cultural effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(4), pages 1254-1269, July.
    20. Bäckström, Kristina, 2011. "“Shopping as leisure: An exploration of manifoldness and dynamics in consumers shopping experiencesâ€," Journal of Retailing and Consumer Services, Elsevier, vol. 18(3), pages 200-209.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:32:y:2016:i:c:p:262-268. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.