IDEAS home Printed from https://ideas.repec.org/a/tec/journl/v34y2022i1p465-471.html
   My bibliography  Save this article

Perception of brand value and motivation to collect second goods

Author

Listed:
  • Monika Tiarawati

    (Universitas Negeri Surabaya)

  • Widyastuti Widyastuti

    (Universitas Negeri Surabaya)

  • Yessy Artanti

    (Universitas Negeri Surabaya)

  • Agus Frianto

    (Universitas Negeri Surabaya)

  • Sista Paramita

    (Universitas Negeri Surabaya)

Abstract

This study aims to empirically examine the perceived value of a brand on the behavior of buying second goods and the motivation for buying behavior of second goods. Second-hand goods or used goods are goods that are not used or are no longer needed by the owner, but not all of these goods cannot be used anymore. Second goods become an alternative in getting cheap goods without reducing the usefulness and satisfaction of the type of goods needed. The majority of people state that there is no need to buy new goods if Second goods can still be used and are suitable for use. In this study, researchers distributed online questionnaires to 100 respondents, namely people who had bought secondhand goods, and then analyzed using the Multiple Regression analysis tools. The results showed that there was an influence of perception of brand value and motivation to collect variables on the decision to buy second-hand goods.

Suggested Citation

  • Monika Tiarawati & Widyastuti Widyastuti & Yessy Artanti & Agus Frianto & Sista Paramita, 2022. "Perception of brand value and motivation to collect second goods," Technium Social Sciences Journal, Technium Science, vol. 34(1), pages 465-471, August.
    • Handle: RePEc:tec:journl:v:34:y:2022:i:1:p:465-471
    DOI: 10.47577/tssj.v34i1.5711
    as

    Download full text from publisher

    File URL: https://techniumscience.com/index.php/socialsciences/article/view/5711/2516
    Download Restriction: no
    File URL: https://techniumscience.com/index.php/socialsciences/article/view/5711
    Download Restriction: no
    File URL: https://libkey.io/10.47577/tssj.v34i1.5711?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Kim Y. Hiller Connell, 2011. "Exploring consumers' perceptions of eco‐conscious apparel acquisition behaviors," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 7(1), pages 61-73, March.
    2. repec:dau:papers:123456789/7634 is not listed on IDEAS
    3. Denis Guiot & Dominique Roux, 2010. "A Second-Hand Shoppers' Motivation Scale: Antecedents, Consequences, and Implications for Retailers," Post-Print halshs-00643839, HAL.
    4. Guiot, Denis & Roux, Dominique, 2010. "A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers," Journal of Retailing, Elsevier, vol. 86(4), pages 355-371.
    5. Abbes, Intissar & Hallem, Yousra & Taga, Nadia, 2020. "Second-hand shopping and brand loyalty: The role of online collaborative redistribution platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    6. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:thr:techub:10034:y:2022:i:1:p:465-471 is not listed on IDEAS
    2. Vespestad, May Kristin & Clancy, Anne, 2021. "Exploring the use of content analysis methodology in consumer research," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    3. Hallem, Associate Professor Yousra & Abbes, Associate Professor Intissar & Hikkerova, Professor Lubica & Taga, Media Planner Nadia, 2021. "A trust model for collaborative redistribution platforms:A platform design issue," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    4. Ferraro, Carla & Sands, Sean & Brace-Govan, Jan, 2016. "The role of fashionability in second-hand shopping motivations," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 262-268.
    5. Evans, Freya & Grimmer, Louise & Grimmer, Martin, 2022. "Consumer orientations of secondhand fashion shoppers: The role of shopping frequency and store type," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    6. Moriuchi, Emi & Takahashi, Ikuo, 2022. "The role of perceived value, trust and engagement in the C2C online secondary marketplace," Journal of Business Research, Elsevier, vol. 148(C), pages 76-88.
    7. Eva Cerio & Alain Debenedetti, 2019. "From dispossession to objects' reuse: trajectories and practices in the context of clothing," Post-Print hal-02135221, HAL.
    8. Sebald, Anna Kathrin & Jacob, Frank, 2020. "What help do you need for your fashion shopping? A typology of curated fashion shoppers based on shopping motivations," European Management Journal, Elsevier, vol. 38(2), pages 319-334.
    9. Tan, Teck Ming & Makkonen, Hannu & Kaur, Puneet & Salo, Jari, 2022. "How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers’ green consumption values," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    10. Leyla Abassi & Christine Gonzalez, 2017. "Le Consommateur Face A L'Ecologie: Indifferent, Reactant Ou Sensible?," Post-Print hal-01556238, HAL.
    11. Ebo Botchway & Jan Verpooten & Ine van der Beken & Justina Baršytė & Siegfried Dewitte, 2023. "The Endowment Effect in the Circular Economy: Do Broken Products Face Less of a Trading Barrier Than Intact or Repaired Ones?," Sustainability, MDPI, vol. 15(15), pages 1-19, August.
    12. Manoj Kumar Paras & Daniel Ekwall & Rudrajeet Pal & Antonela Curteza & Yan Chen & Lichuan Wang, 2018. "An Exploratory Study of Swedish Charities to Develop a Model for the Reuse-Based Clothing Value Chain," Sustainability, MDPI, vol. 10(4), pages 1-19, April.
    13. Peng, Leiqing & Luo, Mengting & Guo, Yulang, 2023. "Deposit AI as the “invisible hand†to make the resale easier: A moderated mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    14. Yulia Hristova, 2019. "The Second-Hand Goods Market: Trends and Challenges," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(3), pages 62-71, December.
    15. Padmavathy, Chandrasekaran & Swapana, Murali & Paul, Justin, 2019. "Online second-hand shopping motivation – Conceptualization, scale development, and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 19-32.
    16. Laura Lucia-Palacios & Victoria Bordonoba-Juste & Raúl Pérez-López, 2021. "Consumer-to-consumer reselling adoption among European countries: differences between old and young millennials," Service Business, Springer;Pan-Pacific Business Association, vol. 15(2), pages 253-279, June.
    17. Nicole Stein & Stefan Spinler & Helga Vanthournout, 2020. "Face-to-Face Communication as A Tool to Support Second-Hand Fashion Sales: A Field Experiment at Fashion Week in Berlin," Sustainability, MDPI, vol. 12(5), pages 1-12, February.
    18. Myriam ERTZ & Fabien DURIF & Manon ARCAND, 2016. "Business in the hands of consumers: A scale for measuring online resale motivations," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 60-76.
    19. I. Gåvertsson & L. Milios & C. Dalhammar, 2020. "Quality Labelling for Re-used ICT Equipment to Support Consumer Choice in the Circular Economy," Journal of Consumer Policy, Springer, vol. 43(2), pages 353-377, June.
    20. Kenichiro Chinen & Mitsutaka Matsumoto, 2021. "Indonesians’ Perceptions of Auto Parts Remanufactured in China: Implications for Global Remanufacturing Operations," Sustainability, MDPI, vol. 13(7), pages 1-16, April.
    21. Myriam Ertz & Fabien Durif & Manon Arcand, 2019. "A conceptual perspective on collaborative consumption," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 27-41, June.

    More about this item

    Keywords

    Perception; value; motivation; buying behavior; used goods;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tec:journl:v:34:y:2022:i:1:p:465-471. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tasente Tanase (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.