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The Second-Hand Goods Market: Trends and Challenges


  • Yulia Hristova

    (University of Economics - Varna)


Second-hand goods have been popular in their use since the time of bartering, and in the context of digitalization, they are gaining popularity among consumers around the world, especially the X, Y and Z generations. The resale market is a worthy alternative and a competitive threat to the new consumer goods one not only for economic consumer reasons but also on a social and ethical ones. Content analysis of research papers shows that studies related to the development of the second-hand goods market and the factors that motivate consumers to participate are therefore few and there is no systematized statistical information for this type market segment. Considering the rapid development of the resale market which is scarcely researched, this paper investigate some of the major trends in the second hand goods market, their causes and impact on retail in the digital society.

Suggested Citation

  • Yulia Hristova, 2019. "The Second-Hand Goods Market: Trends and Challenges," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(3), pages 62-71, December.
  • Handle: RePEc:vra:journl:v:8:y:2019:i:3:p:62-71
    DOI: 10.36997/IJUSV-ESS/2019.8.3.62

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    References listed on IDEAS

    1. repec:dau:papers:123456789/7634 is not listed on IDEAS
    2. Denis Guiot & Dominique Roux, 2010. "A Second-Hand Shoppers' Motivation Scale: Antecedents, Consequences, and Implications for Retailers," Post-Print halshs-00643839, HAL.
    3. Ferraro, Carla & Sands, Sean & Brace-Govan, Jan, 2016. "The role of fashionability in second-hand shopping motivations," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 262-268.
    4. Guiot, Denis & Roux, Dominique, 2010. "A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers," Journal of Retailing, Elsevier, vol. 86(4), pages 355-371.
    5. Valerie M. Thomas, 2003. "Demand and Dematerialization Impacts of Second‐Hand Markets," Journal of Industrial Ecology, Yale University, vol. 7(2), pages 65-78, April.
    6. William Young & Kumju Hwang & Seonaidh McDonald & Caroline J. Oates, 2010. "Sustainable consumption: green consumer behaviour when purchasing products," Sustainable Development, John Wiley & Sons, Ltd., vol. 18(1), pages 20-31.
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    Cited by:

    1. Katharina Stolz, 2022. "Why Do(n’t) We Buy Second-Hand Luxury Products?," Sustainability, MDPI, vol. 14(14), pages 1-24, July.
    2. Yao Wang & Abdul Majeed & Zahid Hussain & József Popp & Judit Oláh, 2022. "Online Second-Hand Bookstores’ Strategic Decisions: A Theoretical Perspective," Sustainability, MDPI, vol. 14(20), pages 1-18, October.
    3. Henning Wilts & Marina Fecke & Christine Zeher, 2021. "Economics of Waste Prevention: Second-Hand Products in Germany," Economies, MDPI, vol. 9(2), pages 1-10, May.

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    More about this item


    second-hand goods market; retailing; competitive advantage;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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