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Second-Hand Clothing Shoppers’ Motivations. An Exploratory Study among Ethnic Hungarians from the Szeklerland Region of Romania

Author

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  • Nistor Laura

    (Sapientia Hungarian University of Transylvania, ( Cluj-Napoca, Romania ), Department of Social Sciences)

  • Bálint Gyöngyvér

    (Sapientia Hungarian University of Transylvania, ( Cluj-Napoca, Romania ), Department of Social Sciences)

Abstract

We conducted a non-representative online questionnaire survey among inhabitants of the Szeklerland region in Romania with a view to looking into their second-hand shopping habits. Based on an adapted version of an international scale, the present analysis aims to explore the motivational background of these shopping activities. The exploratory factor analysis indicated five motivational dimensions: economic/austerity, critical/environmental, originality, social interaction, nostalgic and self-expression. The three latter motivational dimensions resemble the hedonic motivational dimensions indicated by the literature. The motivational dimensions can be explained by a series of independent variables; however, the explanatory power of regression models is marginal. As a second step, we adopted a cluster analysis in order to model second-hand shoppers’ typical consumer segments. We found three clusters: austerity social interactionist, originality seekers, and nostalgic critics.

Suggested Citation

  • Nistor Laura & Bálint Gyöngyvér, 2022. "Second-Hand Clothing Shoppers’ Motivations. An Exploratory Study among Ethnic Hungarians from the Szeklerland Region of Romania," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 10(1), pages 49-76, September.
    • Handle: RePEc:vrs:auseab:v:10:y:2022:i:1:p:49-76:n:1
    DOI: 10.2478/auseb-2022-0004
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    References listed on IDEAS

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    More about this item

    Keywords

    second-hand shops; thrift; motivations; sustainability; Szeklerland;
    All these keywords.

    JEL classification:

    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • P46 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being

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