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Re-placing place in marketing: A resource-exchange place perspective

Author

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  • Rosenbaum, Mark S.
  • Kelleher, Carol
  • Friman, Margareta
  • Kristensson, Per
  • Scherer, Anne

Abstract

This study clarifies the marketing discipline's conceptualization of place by presenting a revised perspective and conceptual framework of place, referred to as REPLACE. Drawing from resource exchange theory and attention restoration theory, the framework problematizes the assumption that places are merely physical locales by foregrounding how places can become inseparable aspects of consumers' lives. We present an alternative resource-based perspective of place, namely as a repository of resources that are potentially available to consumers through exchange processes. These exchange processes, and the complexity of the offered resources, influence consumers' relationship with a locale as well as their sense of well-being. With this alternative perspective, we bridge the place concept to public health and extend the understanding of attachment in service settings.

Suggested Citation

  • Rosenbaum, Mark S. & Kelleher, Carol & Friman, Margareta & Kristensson, Per & Scherer, Anne, 2017. "Re-placing place in marketing: A resource-exchange place perspective," Journal of Business Research, Elsevier, vol. 79(C), pages 281-289.
    • Handle: RePEc:eee:jbrese:v:79:y:2017:i:c:p:281-289
    DOI: 10.1016/j.jbusres.2017.01.009
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    References listed on IDEAS

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    Cited by:

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    3. Nöjd, Sture & Trischler, Jessica Westman & Otterbring, Tobias & Andersson, Pernille K. & Wästlund, Erik, 2020. "Bridging the valuescape with digital technology: A mixed methods study on customers’ value creation process in the physical retail space," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
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    6. Lionel Nicod & Élodie Mallor & Sylvie Llosa, 2023. "L’influence de l’aide à participer en magasin sur la satisfaction client : une approche par le modèle tétraclasse," Post-Print hal-04311121, HAL.
    7. Zhang, Qingfang & Zhang, Hui & Xu, Honggang, 2021. "Health tourism destinations as therapeutic landscapes: Understanding the health perceptions of senior seasonal migrants," Social Science & Medicine, Elsevier, vol. 279(C).
    8. McColl-Kennedy, Janet R. & Cheung, Lilliemay & Coote, Leonard V., 2020. "Tensions and trade-offs in multi-actor service ecosystems," Journal of Business Research, Elsevier, vol. 121(C), pages 655-666.
    9. Horáková, Julie & Uusitalo, Outi & Munnukka, Juha & Jokinen, Olga, 2022. "Does the digitalization of retailing disrupt consumers’ attachment to retail places?," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    10. Vilnai-Yavetz, Iris & Gilboa, Shaked & Mitchell, Vince, 2021. "Experiencing atmospherics: The moderating effect of mall experiences on the impact of individual store atmospherics on spending behavior and mall loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).

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