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A dose of nature and shopping: The restorative potential of biophilic lifestyle center designs

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  • Rosenbaum, Mark S.
  • Ramirez, Germán Contreras
  • Camino, Jaime Rivera

Abstract

This study contributes to the biophilia design paradigm in marketing by empirically demonstrating the restorative potential of lifestyle centers. Lifestyle centers, such as manicured gardens, plants, fountains, and walkways typified by trendy retail, dining, and entertainment spots, represent an expanding global retail design concept. By drawing from attention restoration theory, this research links biophilia design to human health; namely, restoration from mental fatigue and suggests a transformative benefit to lifestyle visitors. Furthermore, a series of experiments demonstrate the steadfastness of biophilia design by exploring consumers’ responses to natural elements depending on the purpose of their shopping trip (browsing vs. purposeful consumption) and whether they are paying full or discounted prices. Given the restorative potential of lifestyle centers, this study shows not only the importance of their expansion but also their transformative role in enhancing both individual and societal well-being.

Suggested Citation

  • Rosenbaum, Mark S. & Ramirez, Germán Contreras & Camino, Jaime Rivera, 2018. "A dose of nature and shopping: The restorative potential of biophilic lifestyle center designs," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 66-73.
    • Handle: RePEc:eee:joreco:v:40:y:2018:i:c:p:66-73
    DOI: 10.1016/j.jretconser.2017.08.018
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    References listed on IDEAS

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    Cited by:

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    2. Rice, Murray & Sorenson, Matthew & Aversa, Joseph, 2022. "The geography of lifestyle center growth: The emergence of a retail cluster format in the United States," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    3. Itsuro Kaneyama & Kunio Shirahada, 2022. "Eudemonic Servicescapes: Value Co-Creation in Karate Dojos," Sustainability, MDPI, vol. 14(23), pages 1-19, November.
    4. Esan-Ojuri, Omoleye & You, Hyunwook, 2021. "How does the biophilic design of building projects impact consumers’ responses? – Case of retail stores," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    5. Huang, Tseng-Lung, 2021. "Restorative experiences and online tourists’ willingness to pay a price premium in an augmented reality environment," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    6. Rosenbaum, Mark S. & Friman, Margareta & Ramirez, Germán Contreras & Otterbring, Tobias, 2020. "Therapeutic servicescapes: Restorative and relational resources in service settings," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    7. Leonardo Ortegón-Cortázar & Marcelo Royo-Vela, 2023. "The Effects of the Biophilic Atmosphere on Hedonic Value, Utilitarian Value, and Customer Loyalty," Sustainability, MDPI, vol. 15(23), pages 1-17, November.
    8. Tsai-Chiao Wang & Ta-Wei Tang & Chia-Liang Tsai, 2022. "The Visual Attention and Psychological Responses from Older Customers to Wellness Service Pictures of Hotels," IJERPH, MDPI, vol. 19(3), pages 1-12, January.

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