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The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention

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  • Alford, Bruce L.
  • Biswas, Abhijit

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  • Alford, Bruce L. & Biswas, Abhijit, 2002. "The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention," Journal of Business Research, Elsevier, vol. 55(9), pages 775-783, September.
  • Handle: RePEc:eee:jbrese:v:55:y:2002:i:9:p:775-783
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    References listed on IDEAS

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    1. Schmalensee, Richard, 1978. "A Model of Advertising and Product Quality," Journal of Political Economy, University of Chicago Press, vol. 86(3), pages 485-503, June.
    2. Urbany, Joel E, 1986. " An Experimental Examination of the Economics of Information," Journal of Consumer Research, Oxford University Press, vol. 13(2), pages 257-271, September.
    3. Lichtenstein, Donald R & Burton, Scot & Karson, Eric J, 1991. " The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads," Journal of Consumer Research, Oxford University Press, vol. 18(3), pages 380-391, December.
    4. Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-754, July/Aug..
    5. Lichtenstein, Donald R & Bearden, William O, 1989. " Contextual Influences on Perceptions of Merchant-Supplied Reference Prices," Journal of Consumer Research, Oxford University Press, vol. 16(1), pages 55-66, June.
    6. Richard H. Thaler, 2008. "Mental Accounting and Consumer Choice," Marketing Science, INFORMS, vol. 27(1), pages 15-25, 01-02.
    7. Alford, Bruce L. & Sherrell, Daniel L., 1996. "The role of affect in consumer satisfaction judgments of credence-based services," Journal of Business Research, Elsevier, vol. 37(1), pages 71-84, September.
    8. Biswas, Abhijit & Wilson, Elizabeth J. & Licata, Jane W., 1993. "Reference pricing studies in marketing: A synthesis of research results," Journal of Business Research, Elsevier, vol. 27(3), pages 239-256, July.
    9. Urbany, Joel E & Bearden, William O & Weilbaker, Dan C, 1988. " The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search," Journal of Consumer Research, Oxford University Press, vol. 15(1), pages 95-110, June.
    10. Inman, J Jeffrey & McAlister, Leigh & Hoyer, Wayne D, 1990. " Promotion Signal: Proxy for a Price Cut?," Journal of Consumer Research, Oxford University Press, vol. 17(1), pages 74-81, June.
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    1. repec:eee:jbrese:v:76:y:2017:i:c:p:201-208 is not listed on IDEAS
    2. Liu, Chih-Hsing Sam & Lee, Tingko, 2016. "Service quality and price perception of service: Influence on word-of-mouth and revisit intention," Journal of Air Transport Management, Elsevier, vol. 52(C), pages 42-54.
    3. Lu, Allan Cheng Chieh & Gursoy, Dogan & Lu, Carol Yi Rong, 2016. "Antecedents and outcomes of consumers’ confusion in the online tourism domain," Annals of Tourism Research, Elsevier, vol. 57(C), pages 76-93.
    4. Kaltcheva, Velitchka D. & Winsor, Robert D. & Patino, Anthony & Shapiro, Stewart, 2013. "Impact of promotions on shopper price comparisons," Journal of Business Research, Elsevier, vol. 66(7), pages 809-815.
    5. repec:eee:touman:v:33:y:2012:i:2:p:266-275 is not listed on IDEAS
    6. Bracaglia, Valentina & D׳Alfonso, Tiziana & Nastasi, Alberto, 2014. "Competition between multiproduct airports," Economics of Transportation, Elsevier, vol. 3(4), pages 270-281.
    7. repec:pal:jmarka:v:4:y:2016:i:2:d:10.1057_s41270-016-0006-y is not listed on IDEAS
    8. Rosa Diaz, Isabel Maria & Rondán Cataluña, Francisco Javier, 2011. "Antecedentes da importância do preço nas decisões de compra," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 51(4), July.
    9. Crespo-Almendros, E. & Del Barrio-García, S., 2016. "Online airline ticket purchasing: Influence of online sales promotion type and Internet experience," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 23-34.
    10. Walsh, Gianfranco & Shiu, Edward & Hassan, Louise M. & Michaelidou, Nina & Beatty, Sharon E., 2011. "Emotions, store-environmental cues, store-choice criteria, and marketing outcomes," Journal of Business Research, Elsevier, vol. 64(7), pages 737-744, July.
    11. Johnson, Jennifer Wiggins & Cui, Annie Peng, 2013. "To influence or not to influence: External reference price strategies in pay-what-you-want pricing," Journal of Business Research, Elsevier, vol. 66(2), pages 275-281.
    12. Arcelus, F.J. & Gor, Ravi & Srinivasan, G., 2012. "Price, rebate and order quantity decisions in a newsvendor framework with rebate-dependent recapture of lost sales," International Journal of Production Economics, Elsevier, vol. 140(1), pages 473-482.
    13. Huang, Wen-Hsien & Kuai, Liang, 2006. "The in-flight shopper," Journal of Air Transport Management, Elsevier, vol. 12(4), pages 207-211.
    14. repec:eee:jbrese:v:79:y:2017:i:c:p:189-197 is not listed on IDEAS
    15. repec:gam:jsusta:v:9:y:2017:i:4:p:555-:d:95135 is not listed on IDEAS

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