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Reference pricing studies in marketing: A synthesis of research results

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  • Biswas, Abhijit
  • Wilson, Elizabeth J.
  • Licata, Jane W.

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  • Biswas, Abhijit & Wilson, Elizabeth J. & Licata, Jane W., 1993. "Reference pricing studies in marketing: A synthesis of research results," Journal of Business Research, Elsevier, vol. 27(3), pages 239-256, July.
    • Handle: RePEc:eee:jbrese:v:27:y:1993:i:3:p:239-256
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    Cited by:

    1. Andrea Morone & Francesco Nemore & Simone Nuzzo, 2018. "Experimental evidence on tax salience and tax incidence," Journal of Public Economic Theory, Association for Public Economic Theory, vol. 20(4), pages 582-612, August.
    2. repec:dau:papers:123456789/4234 is not listed on IDEAS
    3. Vanhuele, Marc & Damay, Coralie, 2005. "Connaissance du prix par les enfants de 5 à 13 ans : une étude exploratoire," HEC Research Papers Series 820, HEC Paris.
    4. Furnham, Adrian & Boo, Hua Chu, 2011. "A literature review of the anchoring effect," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 40(1), pages 35-42, February.
    5. Alford, Bruce L. & Engelland, Brian T., 2000. "Advertised Reference Price Effects on Consumer Price Estimates, Value Perception, and Search Intention," Journal of Business Research, Elsevier, vol. 48(2), pages 93-100, May.
    6. Huck, Steffen & Schmid, Julia & Wallace, Brian, 2013. "Price framing," Discussion Papers, Research Unit: Economics of Change SP II 2013-314, WZB Berlin Social Science Center.
    7. Yasemin Boztug & Lutz Hildebrandt, 2005. "An empirical test of theories of price valuation using a semiparametric approach, reference prices, and accounting for heterogeneity," SFB 649 Discussion Papers SFB649DP2005-057, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
    8. Ahmetoglu, Gorkan & Furnham, Adrian & Fagan, Patrick, 2014. "Pricing practices: A critical review of their effects on consumer perceptions and behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 696-707.
    9. Owen, Kate M. & Griffith, Garry R. & Wright, Vic, 2002. "One little Lebanese cucumber is not going to break the bank: Price in the choice of fresh fruits and vegetables," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 46(2), pages 1-23.
    10. Morone, Andrea & Nemore, Francesco, 2015. "Tax salience: an experimental investigation," MPRA Paper 63814, University Library of Munich, Germany.
    11. Chandrashekaran, Rajesh & Grewal, Dhruv, 2006. "Anchoring effects of advertised reference price and sale price: The moderating role of saving presentation format," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1063-1071, October.
    12. Alford, Bruce L. & Biswas, Abhijit, 2002. "The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention," Journal of Business Research, Elsevier, vol. 55(9), pages 775-783, September.
    13. Donoho, Casey L., 2003. "The "top-of-the-line" influence on the buyer-seller relationship," Journal of Business Research, Elsevier, vol. 56(4), pages 303-309, April.
    14. Sungsik Park & Man Xie & Jinhong Xie, 2023. "Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price," Marketing Science, INFORMS, vol. 42(1), pages 37-47, January.
    15. Donoho, Casey L. & Swenson, Michael J., 1996. "Top-down versus bottom-up sales tactics effects on the presentation of a product line," Journal of Business Research, Elsevier, vol. 37(1), pages 51-61, September.
    16. Lourenço, Carlos J.S. & Gijsbrechts, Els, 2013. "The impact of national brand introductions on hard-discounter image and share-of-wallet," International Journal of Research in Marketing, Elsevier, vol. 30(4), pages 368-382.
    17. Krishnan, Balaji C. & Dutta, Sujay & Jha, Subhash, 2013. "Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision Time Pressure," Journal of Retailing, Elsevier, vol. 89(1), pages 105-113.
    18. Keith S. Coulter, 2013. "Commentary on: “an appraisal of behavioral price research (Part I)”," AMS Review, Springer;Academy of Marketing Science, vol. 3(3), pages 135-140, September.
    19. Simonin, Bernard L. & Ruth, Julie A., 1995. "Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in," Journal of Business Research, Elsevier, vol. 33(3), pages 219-230, July.

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