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One little Lebanese cucumber is not going to break the bank: Price in the choice of fresh fruits and vegetables

Author

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  • Owen, Kate M.
  • Griffith, Garry R.
  • Wright, Vic

Abstract

This paper reports on empirical research into individual consumer behaviour in the context of fresh fruit and vegetable purchases. The discussion draws on research results from two studies conducted around the actual shopping process. The findings suggest that consumers’ price response behaviour may not be consistent with that predicted by economic theory and that this could be significant at the aggregate level. The existence of ‘acceptable price ranges’ points to the presence of price thresholds within which consumers are relatively insensitive to price movements. Also of relevance is that the primary influence of the budget constraint may be at a broader level rather than at the level of choosing particular products.

Suggested Citation

  • Owen, Kate M. & Griffith, Garry R. & Wright, Vic, 2002. "One little Lebanese cucumber is not going to break the bank: Price in the choice of fresh fruits and vegetables," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 46(2), pages 1-23.
    • Handle: RePEc:ags:aareaj:119147
    DOI: 10.22004/ag.econ.119147
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    References listed on IDEAS

    as
    1. Nayga, Rodolfo M., Jr., 1992. "Scanner Data in Supermarkets: Untapped Data Source for Agricultural Economists," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 60(02), pages 1-8, August.
    2. Nicholas E. Piggott & Victor E. Wright, 1992. "From Consumer Choice Process To Aggregate Analysis: Marketing Insights For Models Of Meat Demand," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 36(3), pages 233-248, December.
    3. Hoy F. Carman & Daniel H. Pick, 1990. "Orderly Marketing for Lemons: Who Benefits?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 72(2), pages 346-357.
    4. Winer, Russell S, 1986. "A Reference Price Model of Brand Choice for Frequently Purchased Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 250-256, September.
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    6. Hoyer, Wayne D, 1984. "An Examination of Consumer Decision Making for a Common Repeat Purchase Product," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 822-829, December.
    7. Inman, J Jeffrey & McAlister, Leigh & Hoyer, Wayne D, 1990. "Promotion Signal: Proxy for a Price Cut?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(1), pages 74-81, June.
    8. Asafu-Adjaye, John & Ritter, Wayne, 1995. "An Almost Ideal Demand System Analysis of Fresh Fruit in Australia," 1995 Conference (39th), February 14-16, 1995, Perth, Australia 148837, Australian Agricultural and Resource Economics Society.
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    Cited by:

    1. Baselice, Antonio & Colantuoni, Francesca & Lass, Daniel A. & Nardone, Gianluca & Stasi, Antonio, 2014. "EU Consumers’ Perceptions of Fresh-cut Fruit and Vegetables Attributes: a Choice Experiment Model," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170527, Agricultural and Applied Economics Association.

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