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From Consumer Choice Process To Aggregate Analysis: Marketing Insights For Models Of Meat Demand

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  • Nicholas E. Piggott
  • Victor E. Wright

Abstract

The presence or absence of structural change in meat demand is critical to marketing decision making. If change is present, marketing bodies need to know what underlies the change so that the most appropriate response can be identified. Marketing theory is considered as a possible source of more explicit models of demand which may lead to a better understanding of consumption patterns and structural change.
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Suggested Citation

  • Nicholas E. Piggott & Victor E. Wright, 1992. "From Consumer Choice Process To Aggregate Analysis: Marketing Insights For Models Of Meat Demand," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 36(3), pages 233-248, December.
    • Handle: RePEc:bla:ajarec:v:36:y:1992:i:3:p:233-248
    DOI: j.1467-8489.1992.tb00521.x
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    Cited by:

    1. Hailu, Getu & Goddard, Ellen W., 2010. "The changing egg demand in Canada: do advertising and health message contents matter?," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116427, European Association of Agricultural Economists.
    2. Pearson, David, 2003. "Australia Fresh fruits and vegetables: Why do so many of them remain unbranded?," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 11.
    3. Rieger, Jorg & Kuhlgatz, Christian, 2015. "Analyzing Consumer Demand During a Food Scandal: The Case of Dioxin Contaminated Feed in Germany and the Media," 2015 Conference, August 9-14, 2015, Milan, Italy 212292, International Association of Agricultural Economists.
    4. Halbrendt, Catherine K. & Pesek, John D., Jr. & Parsons, April & Lindner, Robert K., 1994. "Consumer Preference For Pst-Supplement Pork," Australian Journal of Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 38(2), pages 1-14, August.
    5. Owen, Kate M. & Griffith, Garry R. & Wright, Vic, 2002. "One little Lebanese cucumber is not going to break the bank: Price in the choice of fresh fruits and vegetables," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 46(2), pages 1-23.
    6. Pearson, David, 2005. "Marketing Fresh Fruits And Vegetables: Exploration Of Individual Product Characteristics And Their Relationship To Buyer's Attention To Price," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 13.
    7. Farrell, Terence C., 2001. "Modelling Meat Quality Attributes," 2001 Conference (45th), January 23-25, 2001, Adelaide, Australia 125624, Australian Agricultural and Resource Economics Society.

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