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Consumer Preference For Pst-Supplement Pork


  • Halbrendt, Catherine K.
  • Pesek, John D., Jr.
  • Parsons, April
  • Lindner, Robert K.


Conjoint measurement was used to determine consumer preference for fresh pork produced with genetically engineered porcine somatotropin (pST). A preference model was constructed based on three pork attributes, degree of fat reduction, price, and production technology, which allowed for interactions between attributes to be estimated. Interview surveys were used to collect data in several shopping centres in three Australian cities. Respondents generally preferred leaner pST-supplemented pork, but only at fat reduction levels greater than those possible with conventionally produced pork, and at competitive prices.

Suggested Citation

  • Halbrendt, Catherine K. & Pesek, John D., Jr. & Parsons, April & Lindner, Robert K., 1994. "Consumer Preference For Pst-Supplement Pork," Australian Journal of Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 0(Number 2), pages 1-14, August.
  • Handle: RePEc:ags:ajaeau:22954

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    References listed on IDEAS

    1. Nicholas E. Piggott & Victor E. Wright, 1992. "From Consumer Choice Process To Aggregate Analysis: Marketing Insights For Models Of Meat Demand," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 36(3), pages 233-248, December.
    2. Green, Paul E & Srinivasan, V, 1978. " Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Oxford University Press, vol. 5(2), pages 103-123, Se.
    3. John D. Mullen & Michael K. Wohlgenant, 1991. "The Willingness Of Consumers To Pay For Attributes Of Lamb," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 35(3), pages 247-262, December.
    4. Steven Payson, 1994. "Quality Measurement in Economics," Books, Edward Elgar Publishing, number 351.
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    Cited by:

    1. Burton, M. P. & Metcalfe, J. S. & Smith, V. H., 2001. "Innovation and the demand for food and drug labelling regulation in an evolutionary model of industry dynamics," Structural Change and Economic Dynamics, Elsevier, vol. 12(4), pages 457-477, December.
    2. Kaye-Blake, William & Saunders, Caroline M. & Fairweather, John, 2005. "Optimal uptake of second-generation genetically-modified crops," 2005 Conference (49th), February 9-11, 2005, Coff's Harbour, Australia 137932, Australian Agricultural and Resource Economics Society.
    3. Jakobsson, K. M. & Kennedy, John O.S. & Elliott, M., 1995. "Survey Methods of Valuing the Conservation of Endangered Species," 1995 Conference (39th), February 14-16, 1995, Perth, Australia 170875, Australian Agricultural and Resource Economics Society.
    4. Lehman, Joel & Bacon, J. Richard & Toensmeyer, Ulrich C. & Pesek, John D., Jr. & German, Carl L., 1998. "An Analysis Of Consumer Preferences For Delaware Farmer Direct Markets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 0(Number 1), pages 1-7, February.


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