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Price strategy implementation

Author

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  • Berger, A.

    (Quantitative Economics)

  • Grigoriev, A.

    (Quantitative Economics)

  • van Loon, J.

    (Quantitative Economics)

Abstract

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Suggested Citation

  • Berger, A. & Grigoriev, A. & van Loon, J., 2008. "Price strategy implementation," Research Memorandum 035, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    • Handle: RePEc:unm:umamet:2008035
    DOI: 10.26481/umamet.2008035
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    References listed on IDEAS

    as
    1. Eric T. Anderson & Duncan I. Simester, 2001. "Are Sale Signs Less Effective When More Products Have Them?," Marketing Science, INFORMS, vol. 20(2), pages 121-142, March.
    2. Jean-Louis Chandon & Mohamed Saber Chtourou & David Fortin, 2003. "Effects of Configuration and Exposure Levels on Responses to Web Advertisements," Post-Print hal-01796048, HAL.
    3. David R. Bell & Jeongwen Chiang & V. Padmanabhan, 1999. "The Decomposition of Promotional Response: An Empirical Generalization," Marketing Science, INFORMS, vol. 18(4), pages 504-526.
    4. repec:dau:papers:123456789/1757 is not listed on IDEAS
    5. Pierre Desmet & Valérie Renaudin, 1998. "Estimation of Product Category Sales Responsiveness to Allocated Shelf Space," Post-Print halshs-00143451, HAL.
    6. Hoyer, Wayne D, 1984. "An Examination of Consumer Decision Making for a Common Repeat Purchase Product," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 822-829, December.
    7. Pieters, Rik G M & Bijmolt, Tammo H A, 1997. "Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(4), pages 362-372, March.
    8. Inman, J Jeffrey & McAlister, Leigh & Hoyer, Wayne D, 1990. "Promotion Signal: Proxy for a Price Cut?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(1), pages 74-81, June.
    9. BREUGELMANS, Els & CAMPO, Katia & GIJSBRECHTS, Els, 2005. "Opportunities for active stock-out management in online stores: The impact of the stock-out policy on online stock-out reactions," Working Papers 2005005, University of Antwerp, Faculty of Business and Economics.
    10. Pieters, R. & Bijmolt, T.H.A., 1997. "Consumer memory for television advertising : A field study of duration, serial position and competition effects," Other publications TiSEM 1ae20014-8470-4056-8e3d-6, Tilburg University, School of Economics and Management.
    11. Chandon, Jean Louis & Chtourou, Mohamed Saber & Fortin, David R., 2003. "Effects of Configuration and Exposure Levels on Responses to Web Advertisements," Journal of Advertising Research, Cambridge University Press, vol. 43(2), pages 217-229, June.
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