IDEAS home Printed from https://ideas.repec.org/p/tiu/tiutis/1ae20014-8470-4056-8e3d-6b59ae06bcfa.html
   My bibliography  Save this paper

Consumer memory for television advertising : A field study of duration, serial position and competition effects

Author

Listed:
  • Pieters, R.

    (Tilburg University, School of Economics and Management)

  • Bijmolt, T.H.A.

    (Tilburg University, School of Economics and Management)

Abstract

No abstract is available for this item.

Suggested Citation

  • Pieters, R. & Bijmolt, T.H.A., 1997. "Consumer memory for television advertising : A field study of duration, serial position and competition effects," Other publications TiSEM 1ae20014-8470-4056-8e3d-6, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:1ae20014-8470-4056-8e3d-6b59ae06bcfa
    as

    Download full text from publisher

    File URL: https://repository.tilburguniversity.edu/bitstreams/8ea148dd-2e52-4d88-82f1-cf7e23db7051/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Burke, Raymond R & Srull, Thomas K, 1988. "Competitive Interference and Consumer Memory for Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(1), pages 55-68, June.
    2. Moore, Danny L & Hausknecht, Douglas & Thamodaran, Kanchana, 1986. "Time Compression, Response Opportunity, and Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 85-99, June.
    3. Wells, William D, 1993. "Discovery-Oriented Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(4), pages 489-504, March.
    4. Brown, Tom J & Rothschild, Michael L, 1993. "Reassessing the Impact of Television Advertising Clutter," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 138-146, June.
    5. Keller, Kevin Lane, 1991. "Memory and Evaluation Effects in Competitive Advertising Environments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 463-476, March.
    6. Batra, Rajeev & Ray, Michael L, 1986. "Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(4), pages 432-445, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Aîda Mimouni & Ouidade Sabri-Zaaraoui & Béatrice Parguel, 2010. "Competitive Advertising Within Store Flyers: A Win-Win Strategy?," Post-Print halshs-00634439, HAL.
    2. Rosbergen, Edward & Wedel, Michel & Pieters, Rik, 1997. "Analyzing visual attention tot repeated print advertising using scanpath theory," Research Report 97B32, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    3. Ivan A. Guitart & Guillaume Hervet & Sarah Gelper, 2020. "Competitive advertising strategies for programmatic television," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 753-775, July.
    4. Mimouni Chaabane, Aîda & Sabri, Ouidade & Parguel, Béatrice, 2010. "Competitive advertising within store flyers: A win–win strategy?," Journal of Retailing and Consumer Services, Elsevier, vol. 17(6), pages 478-486.
    5. Hansen, Nele & Kupfer, Ann-Kristin & Hennig-Thurau, Thorsten, 2018. "Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands," International Journal of Research in Marketing, Elsevier, vol. 35(4), pages 557-574.
    6. Kenneth C. Wilbur & Linli Xu & David Kempe, 2013. "Correcting Audience Externalities in Television Advertising," Marketing Science, INFORMS, vol. 32(6), pages 892-912, November.
    7. Zhuoxin Li & Ashish Agarwal, 2017. "Platform Integration and Demand Spillovers in Complementary Markets: Evidence from Facebook’s Integration of Instagram," Management Science, INFORMS, vol. 63(10), pages 3438-3458, October.
    8. Becker, Maren & Gijsenberg, Maarten J., 2023. "Consistency and commonality in advertising content: Helping or Hurting?," International Journal of Research in Marketing, Elsevier, vol. 40(1), pages 128-145.
    9. Rik Pieters & Michel Wedel & Jie Zhang, 2007. "Optimal Feature Advertising Design Under Competitive Clutter," Management Science, INFORMS, vol. 53(11), pages 1815-1828, November.
    10. Oksana Loginova, 2005. "Competing for Customers' Attention: Advertising When Consumers Have Imperfect Memory," Working Papers 0510, Department of Economics, University of Missouri, revised 15 Dec 2006.
    11. repec:dgr:rugsom:97b32 is not listed on IDEAS
    12. Hameed, Irfan & Zainab, Bibi & Shamim, Syed Jazib, 2018. "Arousal Safety Leading to Purchase Intention; The Role of Moderating and Mediating Variables in Structural Model," MPRA Paper 91848, University Library of Munich, Germany.
    13. Blut, Markus & Chowdhry, Nivriti & Mittal, Vikas & Brock, Christian, 2015. "E-Service Quality: A Meta-Analytic Review," Journal of Retailing, Elsevier, vol. 91(4), pages 679-700.
    14. Easley, Richard W. & Bearden, William O. & Teel, Jesse E., 1995. "Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies," Journal of Business Research, Elsevier, vol. 34(2), pages 93-105, October.
    15. Muhammad Abdullah Khan & Usman Ghani & Sadia Aziz, 2019. "Impact of Islamic Religiosity on Consumers’ Attitudes towards Islamic and Conventional ways of Advertisements, Attitude towards Brands and Purchase Intentions," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 11(1), pages 1-30, March.
    16. Philippe Aurier & Anne Broz-Giroux, 2014. "Modeling advertising impact at campaign level: Empirical generalizations relative to long-term advertising profit contribution and its antecedents," Marketing Letters, Springer, vol. 25(2), pages 193-206, June.
    17. Kim, Jooyoung & Ahn, Sun Joo (Grace) & Kwon, Eun Sook & Reid, Leonard N., 2017. "TV advertising engagement as a state of immersion and presence," Journal of Business Research, Elsevier, vol. 76(C), pages 67-76.
    18. Bramh Dev Sharma, 2014. "Residential Estate Valuation Index (REVI): A Consumer Perspective," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(3), pages 365-380, August.
    19. Francisco J. Conejo & Lawrence F. Cunningham & Clifford E. Young, 2020. "Revisiting the Brand Luxury Index: new empirical evidence and future directions," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 108-122, January.
    20. Therese A Joiner & Lynne Leveson & Kim Langfield-Smith, 2002. "Technical Language, Advice Understandability, and Perceptions of Expertise and Trustworthiness: The Case of the Financial Planner," Australian Journal of Management, Australian School of Business, vol. 27(1), pages 25-43, June.
    21. John Hulland & Hans Baumgartner & Keith Marion Smith, 2018. "Marketing survey research best practices: evidence and recommendations from a review of JAMS articles," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 92-108, January.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tiu:tiutis:1ae20014-8470-4056-8e3d-6b59ae06bcfa. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Richard Broekman (email available below). General contact details of provider: https://www.tilburguniversity.edu/about/schools/economics-and-management/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.