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Time Compression, Response Opportunity, and Persuasion

Author

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  • Moore, Danny L
  • Hausknecht, Douglas
  • Thamodaran, Kanchana

Abstract

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Suggested Citation

  • Moore, Danny L & Hausknecht, Douglas & Thamodaran, Kanchana, 1986. "Time Compression, Response Opportunity, and Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 85-99, June.
    • Handle: RePEc:oup:jconrs:v:13:y:1986:i:1:p:85-99
    DOI: 10.1086/209049
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    Cited by:

    1. Samson, Alain & Voyer, Benjamin G., 2012. "Two minds, three ways: dual system and dual process models in consumer psychology," LSE Research Online Documents on Economics 47252, London School of Economics and Political Science, LSE Library.
    2. Sayin, Eda & Krishna, Aradhna & Ardelet, Caroline & Briand Decré, Gwenaëlle & Goudey, Alain, 2015. "“Sound and safe”: The effect of ambient sound on the perceived safety of public spaces," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 343-353.
    3. Alain Samson & Benjamin G. Voyer, 2012. "Two minds, three ways: dual system and dual process models in consumer psychology," AMS Review, Springer;Academy of Marketing Science, vol. 2(2), pages 48-71, December.
    4. Megehee, Carol M., 2009. "Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand," Journal of Business Research, Elsevier, vol. 62(4), pages 420-431, April.
    5. Pieters, R. & Bijmolt, T.H.A., 1997. "Consumer memory for television advertising : A field study of duration, serial position and competition effects," Other publications TiSEM 1ae20014-8470-4056-8e3d-6, Tilburg University, School of Economics and Management.
    6. Maria Vernuccio & Michela Patrizi & Maja Šerić & Alberto Pastore, 2023. "The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 302-317, July.
    7. Campbell, Colin & Sands, Sean & Treen, Emily & McFerran, Brent, 2021. "Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 96-105.
    8. Miniard, Paul W. & Rose, Randall L. & Manning, Kenneth C. & Barone, Michael J., 1998. "Tracking the effects of comparative and noncomparative advertising with relative and nonrelative measures: A further examination of the framing correspondence hypothesis," Journal of Business Research, Elsevier, vol. 41(2), pages 137-143, February.
    9. Hansen, Nele & Kupfer, Ann-Kristin & Hennig-Thurau, Thorsten, 2018. "Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands," International Journal of Research in Marketing, Elsevier, vol. 35(4), pages 557-574.

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