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Competitive Interference and Consumer Memory for Advertising

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  • Burke, Raymond R
  • Srull, Thomas K

Abstract

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Suggested Citation

  • Burke, Raymond R & Srull, Thomas K, 1988. " Competitive Interference and Consumer Memory for Advertising," Journal of Consumer Research, Oxford University Press, vol. 15(1), pages 55-68, June.
  • Handle: RePEc:oup:jconrs:v:15:y:1988:i:1:p:55-68
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    File URL: http://dx.doi.org/10.1086/209145
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    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
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    Cited by:

    1. Michel Wedel & Rik Pieters, 2000. "Eye Fixations on Advertisements and Memory for Brands: A Model and Findings," Marketing Science, INFORMS, vol. 19(4), pages 297-312, October.
    2. Davies, Antony & Cline, Thomas W., 2005. "A consumer behavior approach to modeling monopolistic competition," Journal of Economic Psychology, Elsevier, vol. 26(6), pages 797-826, December.
    3. Aîda Mimouni & Béatrice Parguel & Ouidade Sabri-Zaaraoui, 2008. "L'interférence concurrentielle dans la communication par prospectus : une étude exploratoire," Post-Print halshs-00287121, HAL.
    4. repec:eee:ijrema:v:31:y:2014:i:1:p:2-15 is not listed on IDEAS
    5. Romaniuk, Jenni & Nenycz-Thiel, Magda, 2013. "Behavioral brand loyalty and consumer brand associations," Journal of Business Research, Elsevier, vol. 66(1), pages 67-72.
    6. repec:eee:ijrema:v:34:y:2017:i:2:p:480-498 is not listed on IDEAS
    7. Rosbergen, Edward & Wedel, Michel & Pieters, Rik, 1997. "Analyzing visual attention tot repeated print advertising using scanpath theory," Research Report 97B32, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    8. repec:dau:papers:123456789/2564 is not listed on IDEAS
    9. Cowley, Elizabeth, 2002. "East-West consumer confidence and accuracy in memory for product information," Journal of Business Research, Elsevier, vol. 55(11), pages 915-921, November.
    10. repec:eee:joinma:v:38:y:2017:i:c:p:55-63 is not listed on IDEAS
    11. repec:eee:ijrema:v:30:y:2013:i:1:p:57-68 is not listed on IDEAS
    12. Romaniuk, Jenni, 2013. "Modeling mental market share," Journal of Business Research, Elsevier, vol. 66(2), pages 188-195.
    13. Cauberghe, Verolien & De Pelsmacker, Patrick & Janssens, Wim, 2010. "Simultaneous exposure to a program and advertising content in an interactive context: Perceptual and semantic interference and reinforcement," Journal of Business Research, Elsevier, vol. 63(9-10), pages 972-978, September.
    14. Marco A. Haan & Jose Luis Moraga-Gonzalez, 2009. "Advertising for Attention in a Consumer Search Model," Tinbergen Institute Discussion Papers 09-031/1, Tinbergen Institute.
    15. Oksana Loginova, 2005. "Competing for Customers' Attention: Advertising When Consumers Have Imperfect Memory," Working Papers 0510, Department of Economics, University of Missouri, revised 15 Dec 2006.
    16. repec:eee:joreco:v:17:y:2010:i:6:p:478-486 is not listed on IDEAS
    17. repec:dgr:rugsom:97b32 is not listed on IDEAS
    18. Rik Pieters & Michel Wedel & Jie Zhang, 2007. "Optimal Feature Advertising Design Under Competitive Clutter," Management Science, INFORMS, vol. 53(11), pages 1815-1828, November.
    19. repec:kap:mktlet:v:29:y:2018:i:1:d:10.1007_s11002-017-9444-3 is not listed on IDEAS
    20. Marco A. Haan & José L. Moraga‐González, 2011. "Advertising for Attention in a Consumer Search Model," Economic Journal, Royal Economic Society, vol. 121(552), pages 552-579, May.
    21. repec:eee:ijrema:v:31:y:2014:i:2:p:192-206 is not listed on IDEAS
    22. Jan-Benedict E. M. Steenkamp & Eric (Er) Fang, 2011. "The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades," Marketing Science, INFORMS, vol. 30(4), pages 628-645, July.

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