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Effects of Configuration and Exposure Levels on Responses to Web Advertisements




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  • Chandon, Jean Louis & Chtourou, Mohamed Saber & Fortin, David R., 2003. "Effects of Configuration and Exposure Levels on Responses to Web Advertisements," Journal of Advertising Research, Cambridge University Press, vol. 43(02), pages 217-229, June.
  • Handle: RePEc:cup:jadres:v:43:y:2003:i:02:p:217-229_03

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    Cited by:

    1. Lohtia, Ritu & Donthu, Naveen & Yaveroglu, Idil, 2007. "Evaluating the efficiency of Internet banner advertisements," Journal of Business Research, Elsevier, vol. 60(4), pages 365-370, April.
    2. Bellman, Steven & Schweda, Anika & Varan, Duane, 2012. "Interactive TV advertising: iTV ad executional factors," Journal of Business Research, Elsevier, vol. 65(6), pages 831-839.
    3. Breugelmans Els & Campo Katia, 2008. "Can in-store displays improve category sales and brand market share in online stores? A study on the overall effectiveness and differences between display types in an online FMCG context," Research Memorandum 035, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).

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