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The Ethics of Online Retailing: A Scale Development and Validation from the Consumers’ Perspective

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  • Sergio Roman

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Abstract

While e-commerce has witnessed extensive growth in recent years, so has consumers’ concerns regarding ethical issues surrounding online shopping. The vast majority of earlier research on this area is conceptual in nature, and limited in scope by focusing on consumers’ privacy issues. This study develops a reliable and valid scale to measure consumers’ perceptions regarding the ethics of online retailers (CPEOR). Findings indicate that the four factors of the scale – security, privacy, non-deception and fulfillment/reliability – are strongly predictive of online consumers’ satisfaction and trust. The results offer important implications for e-retailers and are likely to stimulate further research in the area of e-ethics from the consumers’ perspective. Copyright Springer Science+Business Media, Inc. 2007

Suggested Citation

  • Sergio Roman, 2007. "The Ethics of Online Retailing: A Scale Development and Validation from the Consumers’ Perspective," Journal of Business Ethics, Springer, vol. 72(2), pages 131-148, May.
  • Handle: RePEc:kap:jbuset:v:72:y:2007:i:2:p:131-148
    DOI: 10.1007/s10551-006-9161-y
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    File URL: http://hdl.handle.net/10.1007/s10551-006-9161-y
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    References listed on IDEAS

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    4. Ferber, Robert, 1977. " Research by Convenience," Journal of Consumer Research, Oxford University Press, vol. 4(1), pages 57-58, June.
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    7. Avner Ben-Ner & Louis Putterman, "undated". "Trust in the New Economy," Working Papers 1102, Human Resources and Labor Studies, University of Minnesota (Twin Cities Campus).
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    Cited by:

    1. Oylum Korkut Altuna & F. Müge Arslan & A. Ercan Gegez & Özge Sýðýrcý, 2016. "Development of a Scale on e-Consumers’ Attitudes towards Ethically Questionable Online Behaviors," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 30(1), pages 99-134.
    2. Mauricio S. Featherman & Nick Hajli, 2016. "Self-Service Technologies and e-Services Risks in Social Commerce Era," Journal of Business Ethics, Springer, vol. 139(2), pages 251-269, December.
    3. Chris Bell & Kelley Main, 2011. "Deonance and Distrust: Motivated Third Party Information Seeking Following Disclosure of an Agent’s Unethical Behavior," Journal of Business Ethics, Springer, vol. 102(1), pages 77-96, August.
    4. Nick Hajli & Xiaolin Lin, 2016. "Exploring the Security of Information Sharing on Social Networking Sites: The Role of Perceived Control of Information," Journal of Business Ethics, Springer, vol. 133(1), pages 111-123, January.
    5. repec:eee:joreco:v:34:y:2017:i:c:p:48-57 is not listed on IDEAS

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