The Ethics of Online Retailing: A Scale Development and Validation from the Consumersâ€™ Perspective
While e-commerce has witnessed extensive growth in recent years, so has consumersâ€™ concerns regarding ethical issues surrounding online shopping. The vast majority of earlier research on this area is conceptual in nature, and limited in scope by focusing on consumersâ€™ privacy issues. This study develops a reliable and valid scale to measure consumersâ€™ perceptions regarding the ethics of online retailers (CPEOR). Findings indicate that the four factors of the scale â€“ security, privacy, non-deception and fulfillment/reliability â€“ are strongly predictive of online consumersâ€™ satisfaction and trust. The results offer important implications for e-retailers and are likely to stimulate further research in the area of e-ethics from the consumersâ€™ perspective. Copyright Springer Science+Business Media, Inc. 2007
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