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The Ethics of Online Retailing: A Scale Development and Validation from the Consumers’ Perspective

  • Sergio Roman

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    While e-commerce has witnessed extensive growth in recent years, so has consumers’ concerns regarding ethical issues surrounding online shopping. The vast majority of earlier research on this area is conceptual in nature, and limited in scope by focusing on consumers’ privacy issues. This study develops a reliable and valid scale to measure consumers’ perceptions regarding the ethics of online retailers (CPEOR). Findings indicate that the four factors of the scale – security, privacy, non-deception and fulfillment/reliability – are strongly predictive of online consumers’ satisfaction and trust. The results offer important implications for e-retailers and are likely to stimulate further research in the area of e-ethics from the consumers’ perspective. Copyright Springer Science+Business Media, Inc. 2007

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    File URL: http://hdl.handle.net/10.1007/s10551-006-9161-y
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    Article provided by Springer in its journal Journal of Business Ethics.

    Volume (Year): 72 (2007)
    Issue (Month): 2 (May)
    Pages: 131-148

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    Handle: RePEc:kap:jbuset:v:72:y:2007:i:2:p:131-148
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    1. Avner Ben-Ner & Louis Putterman, . "Trust in the New Economy," Working Papers 1102, Human Resources and Labor Studies, University of Minnesota (Twin Cities Campus).
    2. Oliver, Richard L & DeSarbo, Wayne S, 1988. " Response Determinants in Satisfaction Judgments," Journal of Consumer Research, University of Chicago Press, vol. 14(4), pages 495-507, March.
    3. Muncy, James A. & Vitell, Scott J., 1992. "Consumer ethics: An investigation of the ethical beliefs of the final consumer," Journal of Business Research, Elsevier, vol. 24(4), pages 297-311, June.
    4. Jarvis, Cheryl Burke & MacKenzie, Scott B & Podsakoff, Philip M, 2003. " A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 30(2), pages 199-218, September.
    5. Marc Le Menestrel & Mark Hunter & Henri Claude de Bettignies, 2001. "Internet e-ethics in confrontation with an activists' agenda: Yahoo! on trial," Economics Working Papers 577, Department of Economics and Business, Universitat Pompeu Fabra.
    6. Ferber, Robert, 1977. " Research by Convenience," Journal of Consumer Research, University of Chicago Press, vol. 4(1), pages 57-58, June.
    7. Bette Stead & Jackie Gilbert, 2001. "Ethical Issues in Electronic Commerce," Journal of Business Ethics, Springer, vol. 34(2), pages 75-85, November.
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